WE HELP THE WORLD RUN BETTER

At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

SUMMARY:

The SAP Finance and Spend Product Marketing organization creates compelling positioning, messaging, and content to help buyers buy and sales sell. The team acts as buyer and market experts - influencing and supporting solution innovations, marketing strategies, integrated demand programs, and external company perception.

REQUIREMENTS

• Bachelor’s or Master’s / MBA degree (or equivalent) in finance, business, or marketing
• Ideal candidates should have 4-7 years of product marketing or product management experience in the B2B software industry
• Ideal candidates should have 4-7 years of experience in content creation of strategic and customer facing assets.
• Strong business understanding of key finance processes (record to report, invoice to pay, invoice to cash)
• Strong understanding and usage experience with finance software, preferably corporate close and financial steering solutions
• Solid grasp of cloud computing (IaaS, PaaS, and SaaS) and experience with applications from a vendor such as SAP, Oracle, Workday, or best of breed providers for AI or data warehousing and analytics
• Analytical and strategic mind-set, innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal
• Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams
• Track record of building strong customer and/or partner relationships

THE ROLE:

The software market for finance solutions is growing and evolving rapidly as organizations rely on Cloud ERP-based solutions to fuel digital transformation. In this role as Product Marketer for AI and BDC in Finance, your primary focus is to be a market, audience, and subject matter expert in the AI and Business Data Cloud (BDC) domain which includes AI technologies (machine learning, generative and agentic AI) and SAP’s analytical platform which combines data access, semantic harmonization and visualization in an SAP-managed service. We target key buyers and users in the office of the CFO and their accounting and analytics teams.
You will act as a subject matter expert with a clear focus on understanding the existing market and identifying new opportunities. You will manage the communications processes, including the digital customer journey. To achieve this, you need to tell great stories based on compelling positioning & messaging. As a spokesperson for your product area AI and BDC, you will communicate with internal teams driving the technical topics of AI and BDC as well as external audiences including engagement with customer and partner groups, analyst and press. You will help develop the specific finance messaging that will resonate with our buyers.

ROLE REQUIREMENTS:

• Market and Business Situation - Understand the product area total addressable market and key players; contribute to the definition of the Market Opportunity Map for your product area and represent product area value and vision as a spokesperson to customers, partners, press and analysts.
• Manage the release announcement process – define value positioning and messaging framework, branding and public roadmap and website updates
• Create attractive commercial offers – collaborate in defining the packaging, pricing, and licensing plans for a product, defining and driving customer and partner incentives
• Deliver digital customer journey – ensure excellence in content and storytelling for your product area. Collaborate with cross-marketing discipline teams to maximize customer engagement.
• Enable sales teams – collaborate across marketing to deliver sales enablement content for your area