Senior Solutions Marketing Lead, Finance at Appian Corporation

McLean, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Apr, 26

Salary

0.0

Posted On

24 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, B2B SaaS, Writing, Analytical Mindset, Brand Awareness, Demand Generation, Cross-Departmental Leadership, Collaboration, Messaging Frameworks, Sales Playbooks, Launch Plans, Artificial Intelligence, Automation, Business Process Management, Data Fabric

Industry

Software Development

Description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Appian is seeking a Senior Solutions Marketing Lead, to own the messaging and marketing strategy for Finance. This is a critical role in positioning Appian to win in a highly competitive market worldwide. You will advocate for the buyer(s) internally and own the positioning of our products externally. You will be responsible for defining value-based messaging; enabling sales and marketing on our differentiated positioning; delivering thought leadership that resonates with our buyers; creating and executing holistic marketing plans (in collaboration with other marketing owners); and reporting on program effectiveness against pipeline and revenue goals. This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian. In this role, you will: Define and execute a holistic marketing plan to differentiate Appian in Finance and capture mindshare of our target buyers Own and maintain the personas and foundational messaging frameworks that serve as the "source code" for all internal and external content Maintain a deep understanding of Appian’s product capabilities and differentiators; our competitive landscape; and the pain points, trends, and buying triggers for Finance. Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals. Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Finance Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Finance Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels. Qualifications: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. 7+ years of product, industry, or solution marketing experience in B2B SaaS environments. Prior Finance experience is strongly preferred. Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages. An analytical mindset and the ability to use data to inform program planning, execution, and optimization. A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals. An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action, measure results, and hold key stakeholders accountable. Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment. A portfolio of programs you’ve built and executed, including messaging frameworks, sales playbooks, and launch plans. Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus. #LI-MB1 Tools and Resources Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to. About Appian Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN] Follow Appian: LinkedIn. Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. Appian's Applicant & Candidate Privacy Notice

Responsibilities

The Senior Solutions Marketing Lead will define and execute a holistic marketing plan for Finance, ensuring Appian's differentiation in the market. This role includes owning messaging frameworks and delivering thought leadership to resonate with buyers.