Senior Specialist, Campaign Retention - Remote at Mint Mobile
Costa Mesa, California, USA -
Full Time


Start Date

Immediate

Expiry Date

19 Jun, 25

Salary

90000.0

Posted On

20 Mar, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

MINT MOBILE is seeking a talented Senior Specialist, Campaign Retention to join the Marketing Team! Individual reports to Associate Director, Customer Retention. Role is remote - must reside in the United States.

$1,000 REFERRAL BONUS

Take a look at this job description, if you are the right person, please apply. If Mint Mobile doesn’t appear to be a fit for you, refer a friend or colleague and get $1,000. Let your friend or colleague know to provide your full name and email when applying to the job. If we hire them and they stay for 90 days, you get $1000. For more details of restrictions and rules, please email recruiting@ultra.me.
We are committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualification, experience, ability, and job performance.
In support of the Equal Pay for Equal Work Act, the range of starting pay for this role is $70,000 - $90,000. This is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. We also offer a variety of benefits including health, disability insurance, 401 (k), flexible spending accounts, EAP, education reimbursement, parental leave, unlimited vacation, bonuses, and company paid holidays. The specific programs available will vary depending on state, start date, and employment type. Our recruitment team will be happy to answer any questions you may have.

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Responsibilities

As the Senior Specialist, Campaign Retention, you will work with the retention team to maintain, enhance, and execute business tactics aimed at preserving customers and improving value. This position will support the Associate Director, Customer Retention and execute marketing automation, segmentation, and complex workflow builds to drive subscriber growth, engagement, and retention throughout the customer journey. Success in this role will require tight collaboration with cross-functional stakeholders, including Product, Creative, Brand Marketing, and Enterprise Information. You should have proven success in building omni-channel personalized experiences, analyzing data to make decisions, and meeting tight deadlines in a fast-paced environment.

Your usual day of awesomeness includes:

  • Work cross-functionally to execute email, push, and SMS marketing automation for lifecycle, transactional, and promotional campaigns to increase specific business KPIs and overall user LTV.
  • Manage relationships regularly with Braze customer support and Braze implementation partner.
  • Support the Associate Director, Customer Retention to launch new retention programs and campaigns to achieve pre-established KPI goals and business initiatives.
  • Manage customer profiles and data inside Braze
  • Create personalized and dynamic communication assets that will deploy to customers based on events, custom attributes, and key behaviors.
  • Work with stakeholders to define KPIs while working with the Associate Director and Enterprise Information team to build campaign reporting.
  • Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion.
  • Collaborate closely with Enterprise Information teams to ensure data needed to execute specific campaigns is available, and if not, partner on finding solutions to pipe it into our CRM platform.
  • Troubleshoot any reported errors, ensuring that campaigns fire as designed and correct variable fields are being used for personalization.
  • Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance.
  • Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, segmentation, and timing to constantly improve results.
  • Stay aware of new Braze updates, trends in marketing automation, and best practices while educating the marketing team
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