SENIOR SPECIALIST, CRM – SANTA ANA, COSTA RICA

Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive Then, it’s time to join Western Union as a Senior Specialist, CRM.

ROLE REQUIREMENTS:

• Bachelor’s degree
• 2+ years of experience managing campaigns in owned channels (email/SMS/push/WhatsApp)
• Hands-on experience with an enterprise-level CRM platform (ex. Braze, Iterable, Salesforce Marketing Cloud etc.)
• Familiarity with an enterprise-level reporting platform (ex. Looker, PowerBI, Tableau, etc.)
• Experience defining and creating audience segments
• Understanding of how data flows between platforms (front end systems, data warehouses etc.)
• High level understanding of global privacy and data protection laws (CAN-SPAM, GDPR etc.)
• Experience managing multiple stakeholders and balancing project priorities

Role Responsibilities:

• Own development, implementation and performance of multi-channel campaigns targeting assigned area of the customer lifecycle
• Collaborate with CEM team as well as cross-functional partners (Marketing, Product, Data, Analytics etc.) to drive improvements in customer retention and other KPIs
• Guide campaigns through the creative development and brand approval process, ensuring alignment with brand guidelines and delivering final assets on time
• Collaborate with legal and compliance teams to ensure all campaigns adhere to local and global regulations
• Contribute to regional program reviews by providing insights, updates on upcoming campaigns, and refinements to strategy.
• Run A/B tests, analyze results, and share actionable insights with stakeholders
• Participate in quality assurance (QA) checks to ensure links, images, and copy are accurate in customer communication