SENIOR SPECIALIST CUSTOMER STRATEGY & PERSONALIZATION (M/F/D)

For us „Let’s Go!“ is not just a slogan, it is an attitude. We love technology and we want to excite. We have fun and want to inspire. Our customers and our teams. That’s why we are looking for people who share this spirit. People who are passionate about creating the shopping experience of the future together with 50.000 colleagues across Europe.

ABOUT US

In the newly transformed global Customer Value Management unit, we have embarked on a journey to deliver best-in-class, seamless, and personalized experiences to our customers. We operate across channels, countries and product offerings. As a result, reporting into department head customer strategy and personalization, we are looking for someone who is passionate and bold enough to join our ambitious journey.

• Development of short-, mid-, and long-term customer engagement strategy in collaboration with the team, with focus on customer growth, customer knowledge, and (re)activation of the customer base
• Creation of new concepts and further development of existing ideas to strengthen personalized communication, presentation, and services across all sales and communication channels
• Definition of requirements in collaboration with IT departments and business stakeholders
• Temporary assumption of the PMO role within long-term cross-channel personalization projects
• Preparation of business cases and responsibility for associated roadmaps
• Preparation of presentations and documents to support business stakeholders, product teams, and leadership at different organizational levels
• Exploration and evaluation of innovative service providers and technologies to support strategic initiatives and optimize time-to-market
• Preparation of decision-making documents for management to optimize business processes
• Establishment and evaluation of KPIs, reporting structures, and success measurement systems
• Collaboration with national departments (Sales, Marketing, CRM, Store Organization, Customer Care, Online, App) and international departments (Product Team, Product Owner, Tech) to ensure implementation of initiatives