WHAT WE SEEK:

• A minimum of a bachelor’s degree in a technical field such as life sciences, biology, chemistry, engineering
• At least 3-5 years progressive professional experience in marketing, product management, or both.
• Experience in life Science, especially Pharma /BioPharma is a plus.
• Experience with digital and social media marketing & analytics
• Experience planning, coordinating & managing trade show participation is highly preferred
• A high degree of creativity, and ability to develop and implement new, innovative marketing solutions
• The ideal candidate will be self-motivated, possess strong organizational skills, ability to make informed decisions, and have ability to manage multiple projects within a dynamic environment
• A thorough understanding or strong drive to learn the Pharma /BioPharma and/or adjacent market buyers, their behavior, and the best channels of communication in which to build reach and influence
• Strong cross functional communication skills and the ability to work collaboratively across business units within the organization

THE ROLE

We are seeking a Field Solutions Marketing Specialist to join our team in support of our Life Sciences business unit. The new hire in this role will ideally be based in Billerica, MA. As a new hire in this role, you can look forward to being a field marketing expert, supporting our growing business as we work to understand our customer needs and evangelize our product line.

WHAT YOU’LL DO:

• Tell a compelling solutions story that engages our sales force, captures new customer interest, and drives interest using a diversified demand generation strategy
• Support Priority 1 initiatives with comprehensive sales/marketing tools, including web content, thought leadership and product materials, advertising, and events
• Ensure product launches are properly supported with both internal and external content, activities, and promotions
• Develop value-based messaging and establish industry leadership through media including blogs, industry publications, industry conferences, corporate publications, and social media
• Utilize Entegris thought leadership to create diversified content around industry best practices/education
• Create Buyers Journey to align content development to sales funnel
• Measure marketing activities and content effectiveness and calibrate for future campaign development