SENIOR SPECIALIST - HEALTH CARE PROFESSIONALS CAMPAIGN OPERATIONS

• Location: Bogotá - Colombia
• % of travel expected: Travel required as per business need
• Job type: Permanent and Full time

• Plan and execute campaigns following market requirements & brief
• Review and ensure Associate Specialist and Specialist perform campaign tagging as per standard taxonomy and campaigns are tested as per protocol prior to deployment
• Guide Associate Specialist and Specialist for CRM/SFMC formatting and analytics ensurance
• Make business recommendations based on the data findings, create presentations to highlight recommendations and tell the story
• Enable market Omnichannel strategy through optimized campaign execution in SFMC
• Execute campaigns relying on sophisticated data segmentation leveraging various set of channels within SFMC and beyond (Sanofi’s Omnichannel ecosystem)
• Perform as a subject matter expert for available metrics in the campaign tools: To provide recommendations on metrics and campaign analytics setting (including data inflow requirements)
• Drive campaign performance analysis
• Sharing and collecting knowledge across teams to ensure a comprehensive cross-organizational overview
• Proactively suggest improvement measures to the current process