Senior Specialist, Marketing at Mastercard

pune, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Campaign Development, Execution Oversight, Stakeholder Management, Performance Tracking, Content Development, Messaging Alignment, Brand Standards, Cross-functional Collaboration, Data Analysis, Project Management, Attention To Detail, Storytelling, Consumer Marketing, Product Marketing, Market Insights

Industry

IT Services and IT Consulting

Description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Specialist, Marketing Senior Specialist, Area Marketing Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Overview We are seeking a Senior Specialist, Area Marketing, to join our Global Business Solutions Center team. This role will partner with the Regional Marketing team to support the planning, development, and execution of marketing strategies and campaigns across priority markets and customer segments. The role focuses on translating business priorities, market opportunities, and consumer insights into impactful marketing programs that drive engagement, brand relevance, and business outcomes. The position will work closely with Consumer and Product Marketing teams to ensure marketing initiatives are executed effectively across channels, partnerships, and platforms. In parallel, the role will act as a marketing subject matter expert (SME), supporting regional marketing initiatives through campaign planning, execution oversight, performance tracking, and stakeholder collaboration. The ideal candidate brings a strong marketing mindset, the ability to manage multiple initiatives simultaneously, and the capability to operate at the intersection of strategy, execution, and stakeholder engagement. Role • Partner with Consumer and Product Marketing teams to support the development and execution of integrated marketing plans and campaigns aligned with regional business priorities. • Translate marketing strategies into well-structured campaigns and initiatives across channels, platforms, and partnerships. • Coordinate the execution of marketing initiatives, including campaign launches, partner activations, and promotional programs across priority markets. • Manage relationships with internal stakeholders, agencies, and partners to ensure marketing programs are delivered effectively and on schedule. • Support the development and deployment of content, messaging, and marketing assets that align with brand and campaign objectives. • Track campaign performance and market response, identifying opportunities to optimise marketing initiatives and improve outcomes. • Collaborate with cross-functional teams including product, sales, partnerships, and analytics to ensure marketing initiatives support broader business goals. • Ensure marketing activities follow governance, approvals, and brand standards, maintaining quality and consistency across all deliverables. • Develop presentations, campaign summaries, and performance updates that clearly communicate marketing activities, outcomes, and learnings to stakeholders. All About You The ideal candidate for this position should have: • Proven experience planning and executing marketing campaigns or programs, ideally across multiple channels and markets. • Strong understanding of marketing strategy, campaign development, and execution within consumer or product marketing environments. • Ability to translate business priorities and market opportunities into impactful marketing initiatives. • Strong stakeholder management skills with experience collaborating across marketing, product, sales, and external partners or agencies. • Excellent presentation and storytelling skills, with the ability to clearly communicate marketing plans, results, and recommendations. • Experience managing multiple marketing initiatives simultaneously while maintaining strong attention to detail and execution quality. • Ability to review work, provide constructive feedback, and guide teams or partners to ensure marketing outputs meet quality and brand standards. • A solution-oriented mindset with the ability to adapt, prioritise, and continuously improve marketing execution. Corporate Security Responsibility Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must: • Abide by Mastercard’s security policies and practices; • Ensure the confidentiality and integrity of the information being accessed; • Report any suspected information security violation or breach, and • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.

Responsibilities

This role involves partnering with the Regional Marketing team to support the planning, development, and execution of marketing strategies and campaigns across priority markets and customer segments. The specialist will translate business priorities into impactful marketing programs while acting as a marketing subject matter expert for campaign planning, execution oversight, and performance tracking.