Senior Specialist, Marketing at Mastercard

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

01 Mar, 26

Salary

0.0

Posted On

01 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Emerging Payments Technology, B2B Product Marketing, Communications, Product Management, Product Development, Creative Content Development, Market Research, Sales Enablement, Customer Experience, Collaboration, Problem Solving, Strategic Mindset, Data Analysis, Presentation Development, Project Management

Industry

IT Services and IT Consulting

Description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Specialist, Marketing Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Specialist, Marketing Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Overview The Global B2B & Product Marketing organization, as part of Integrated Marketing & Communications, partners with Product, Sales & Comms and is accountable for end-to-end product marketing. This includes leveraging consumer and customers insights to identify, test and refine product concepts; positioning our solutions internally and externally; developing sales enablement and B2B2C tools; and developing, executing and scaling marketing plans globally. The Senior Specialist, B2B & Product Marketing, supports the team to create marketing solutions for customers, leverage Mastercard’s assets and marketing platforms, and deliver a consistent and differentiated consumer and stakeholder experience. Join the industry’s most passionate, motivated and engaged team. Our employees are encouraged to drive innovation every day in support of a more connected world, where people can pay and get paid whenever and wherever they are. • Do you have a passion for marketing and the latest innovations in emerging payments technology? • Are you respected for your creativity and clear communication? • Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results? We are looking for a top performer with entrepreneurial spirit and ambition to play a key role in promoting superior customer experiences and customer centric business solutions, including in areas that drive our business beyond the card, such as bill pay applications. Role The Senior Specialist will sit within the Global B2B and Product Marketing team, supporting Consumer Products and Processing business. The Senior Specialist will specifically focus on supporting the Global product teams (Product Development, Product Management, Commericalization) serving as the connective tissue with Sales and the rest of Marketing. Primary areas of focus include: • Partnering with the relevant local and global Product and Sales teams to execute on marketing strategies, and deliver assets to fuel go-to-market plans for a range of existing and new solutions in Applications with focus on bill pay and emerging payments tech • Crafting product positioning and value proposition articulation that reflect identified reasons to believe, are customer-need driven and competitively-positioned • Developing robust content to power sales including scalable selling materials, case studies, B2B and B2B2C materials, videos, white papers, toolkits, and more • Supporting and interpreting qualitative and qualitative research on market opportunities, trends, consumers, competitive landscape, etc. to help identify new opportunities and develop and refine product value propositions • Supporting related initiatives such as presence at events, social media campaigns, customer pitches, and more Responsibilities • Executes marketing strategies, activities, and events (includes advertising, promotions, sponsorships, trade shows, webinars, websites) by helping to plan agendas, determining logistical requirements, etc. • Supports development of creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise, using established parameters • Tracks budget for marketing programs, and raises awareness when programs are not on track against budget • Analyzes campaign performance using specified measures and evaluation metrics • Prepares marketing solution presentations using specified parameters • Provides any necessary clarifications to vendors (e.g., agencies, film production, etc.) This position will also partner with regional partners from both Product and Marketing to deliver solutions across the globe. The Senior Specialist will report to the Director, leading Global Product and B2B Marketing for Consumer Products. All About You The ideal candidate for this position has: • Passion for emerging payments technology (e.g. crytpo / blockhain, NFTs, the metaverse, open banking, future of payments tech applications) • Demonstrated success in translating complex product and/or technical information into clear customer narratives • Strong skills and experience in B2B product marketing, communications both written and oral • Exposure to product management and product development, and experience in bringing new solutions and ideas to life from creation to execution • Experience developing presentations by creating content and articulating a story with a clear point of view • Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator, fintech companies, developers, and modern solutions like cryptocurrencies, blockchain, and open banking • Perspective to always look for potential solutions to solve problems - Identify areas where resources fall short of needs and provide thoughtful and sustainable solutions to benefit the team • Strategic mindset with ability to make logical decisions in challenging, ambiguous situations • Problem solver who uses data and insights combined with ingenuity to develop ideas and deliver solutions • Demonstrated ability to build collaborative relationships with internal and external stakeholders • Passion for the customer and consumer experience • Sensitivity for multi-cultural, diverse background • Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through. • Bachelor’s degree required Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: • Abide by Mastercard’s security policies and practices; • Ensure the confidentiality and integrity of the information being accessed; • Report any suspected information security violation or breach, and • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.

Responsibilities

The Senior Specialist will support the Global B2B and Product Marketing team in executing marketing strategies and delivering assets for go-to-market plans. This includes crafting product positioning, developing sales materials, and supporting market research initiatives.