Senior Specialist - Marketing at Wesco

Pune, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

21 May, 26

Salary

0.0

Posted On

20 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Figma, Design Systems, Prototyping, Digital Design, Lead Generation, Campaign Management, Social Media, Email Marketing, Web Metrics Analysis, Adobe Creative Suite, HTML, WordPress, Brand Standards, Analytical Skills, Negotiation, Interpersonal Skills

Industry

Wholesale

Description

As a Senior Marketing Specialist, you will lead creative execution across digital design, including websites, social media, and lead‑generating platforms. This role owns the design work behind integrated lead‑generation campaigns across digital, paid, email, and social channels, ensuring creative solutions drive awareness, engagement, and measurable results. You will design and deliver high‑impact digital experiences that balance speed, performance, and iteration while maintaining brand standards and design system integrity. This role requires a strong Figma expert with experience in design systems, prototyping, and scalable digital solutions, as well as a collaborative mindset for working across teams. Responsibilities: Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc. Assist with development and manage tracking of lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns.. Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research. Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels. Assist with internal projects requiring digital, visual, and graphic design elements, including support for video-integrated assets. Support and mentor team members by sharing best practices Figma, deisgn systems and prototyping Scope and create templates to improve efficiency for social media, blogs, email campaigns, landing pages, and additional channels. Collaborates with ecommerce teammates and marketing partners across business to support content and inbound marketing (blog, social media assets, infographics, and more). Assists with internal projects that require visual digital and web graphics design. Manages other digital and web design. Lead creative execution for digital marketing initiatives across web, social, paid media, email, and lead generation platforms. Own end to end design work that drives awareness, engagement, and lead generation, optimizing for performance, speed, and iteration. Lead and contribute to design systems and Figma libraries, ensuring consistency, scalability, and brand integrity across all digital touchpoints. Design and prototype digital experiences that support go to market initiatives and campaign objectives. Partner closely with marketing, sales, and external partners to deliver cohesive, on brand creative solutions. Use insights, testing, and performance feedback to continuously optimize creative impact and improve outcomes. Qualifications: Bachelor's degree in design preferred. Bachelor’s degree in marketing, communications, or relevant industry preferred. 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company. Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices. Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups. Highly organized and detail oriented, with a customer-centric focus and commitment to quality. Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s). Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.” Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and at least basic- to intermediate-level HTML or wordpress skills. Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction. Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results. Advanced proficiency in Figma, including prototyping and design system development. Advanced proficiency in Adobe Creative Suite. Proven experience in digital campaign and web design, with a performance‑driven mindset. Deep understanding of brand systems, accessibility, and scalable digital design practices. Comfortable balancing strategic thinking with hands‑on execution in a fast‑paced environment. #LM-P1 At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. Our Company’s greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to thrive. Learn more about Working at Wesco here and apply online today! Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company. Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer. Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. This posting is for a current, active vacancy intended for immediate hire.

Responsibilities

This role involves leading creative execution across digital design for websites, social media, and lead-generating platforms, owning the design work for integrated campaigns across digital, paid, email, and social channels to drive awareness and results. Responsibilities also include coordinating marketing campaign implementation, monitoring KPIs, supporting sales/supplier needs, and mentoring team members on design best practices.