Senior Specialist, Performance Marketing at PayPal

San Jose, California, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Apr, 26

Salary

0.0

Posted On

08 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Campaign Management, Data Analysis, Budget Management, Creative Collaboration, Media Strategy, Customer Journey Optimization, Stakeholder Management, Digital Marketing, Experimentation Strategy, Agency Collaboration, Analytical Mindset, Communication Skills, Project Management, Financial Services Knowledge, Martech Proficiency, Operational Efficiency

Industry

Software Development

Description

Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment Work with creative teams to define roadmaps, review proposals, and ensure seamless execution Activate co-branding campaigns, product launches, and report results to leadership Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation Write experiment briefs, testing plans, and coordinate end-to-end implementation Monitor experiments post-launch, identify insights, and optimize in-flight results Manage budget reporting, including agency costs and incentive payouts, for all campaigns Effectively strategize, plan, execute, and report on priority US-based campaigns across the paid media marketing funnel Collaborate closely with creative and media agency teams, as well as integrated and product marketing teams to ensure top quality and on-time creative delivery, ensuring creative is optimized for individual media platforms. Drive executional excellence with every campaign, identifying opportunities for improvement to executional process and ways of working to drive efficiency Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program Own paid media customer journey through landing page and app store testing to drive higher conversion rates for full funnel campaign efforts. Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows Guide publisher partner relationships with core channels partners on an ongoing basis (i.e. Google, Meta, etc.) Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing Partner closely with Analytics to continue to build and evolve paid media reporting story Drive connectivity to always-on performance segment squads (acquisition and engagement) to ensure strategies are cohesive and aligned across paid and owned and help drive weekly performance readouts to leadership Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval 3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. A minimum of 5+ years of experience in digital marketing, with experience across the funnel In-depth knowledge of paid media channels Experience with managing and scaling traditional upper funnel paid media programs as well as performance marketing Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions Proven ability to develop and implement effective paid media strategies aligned with core business objectives Experience working with an agency team, both media and creative. Strong track record of working with external vendors and internal partners, e.g. media and creative agencies. 3+ years experience in working cross-functionally with analytics/martech teams Comfortable with communicating and pitching growth opportunities to segment and leadership teams Excellent verbal, written, presentation, and interpersonal communications skills Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary Thrives in a fast-paced environment High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments. Understanding of the financial services, financial tech, and payments industry / ecosystem a plus Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders Bachelor's Degree required

Responsibilities

The Senior Specialist, Performance Marketing will liaise with media agencies, manage campaign execution, and drive optimization strategies. They will also collaborate with creative teams and monitor campaign performance to ensure alignment with business objectives.