Senior Specialist – Personalization & Journey Orchestration at Labcorp

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

27 Sep, 26

Salary

0.0

Posted On

29 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Adobe Journey Optimizer, Adobe Experience Platform, RT-CDP, Customer Journey Orchestration, Audience Segmentation, A/B Testing, Omnichannel Marketing, Customer Lifecycle Marketing, CJA, Personalization, Data Modeling, Stakeholder Management

Industry

Medical Practices

Description

Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives. Labcorp is seeking a Senior Specialist – Personalization & Journey Orchestration to join our team at Brigade Twin Towers in Bangalore, Karnataka. Work Schedule Flexible work hours spread across India, USA and APAC time zones Job Responsibilities Personalization & Journey Execution • Build, configure, and launch end-to-end customer journeys using Adobe Journey Optimizer (AJO) • Configure audience segmentation, triggers, business rules, and dynamic content personalization •Define omnichannel customer journeys across email, SMS, in-app channels, and more. Customer Experience Personalization • Translate customer, campaign, and business requirements into personalized journey experiences • Partner with content teams to operationalize modular content and dynamic personalization frameworks Experimentation & Optimization • Design and execute A/B tests, holdouts, and optimization experiments • Analyze performance data and customer behavior to continuously optimize journeys • Improve engagement, conversion, and retention metrics through iterative personalization Data & Platform Enablement • Work closely with Adobe Experience Platform (AEP), RT-CDP, CJA and source systems to activate audiences • Support event frameworks, customer profiles, schemas, and personalization data models • Collaborate with IT teams to improve data quality and orchestration readiness Governance & Continuous Improvement • Establish journey orchestration standards, best practices, and governance frameworks • Continuously identify new personalization use cases and platform capabilities Minimum Qualifications • Bachelor’s degree in marketing, Business, Technology, or related field • 6–8 years of experience in MarTech roles, with hands-on implementation experience • Minimum 2+ years of hands-on Adobe Journey Optimizer (AJO) implementation experience in an enterprise environment • Strong working knowledge of Adobe Experience Platform (AEP), RT-CDP, CJA, audience management, and journey orchestration • Proven experience building and deploying personalized customer journeys end-to-end • Strong understanding of customer lifecycle marketing, behavioral triggers, and event-based orchestration • Experience in experimentation, optimization, and campaign performance analytics Preferred Qualifications: • Adobe Journey Optimizer certification • Experience with Adobe Experience Platform (AEP), RT-CDP, and Offer Decisioning • Experience with Adobe Target • Other Adobe certifications • Experience with modular content strategies and Digital Asset Management ecosystems • Familiarity with healthcare, diagnostics, or regulated industry marketing environments • Working knowledge of SQL, customer data models, and API-based integrations Skills and Competencies • Strong execution mindset with a bias for action and hands-on delivery • Deep understanding of customer journey orchestration and personalization logic • Strong analytical and problem-solving capabilities • Ability to work cross-functionally across marketing, content, analytics, and technology teams • Strong communication and stakeholder management skills • Ability to manage multiple priorities and execute with speed and quality • Customer-first mindset with strong attention to detail Working Conditions: Hybrid work environment based in Bengaluru or Mumbai, India. Requires collaboration across global teams and time zones. Occasional flexibility in work hours may be needed to support global business priorities Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement. We believe in the power of science to change lives. Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. Here, you can join our nearly 70,000 employees, serving clients in more than 100 countries, as we work together to transform approaches to patient care.

Responsibilities

Build and launch end-to-end personalized customer journeys using Adobe Journey Optimizer across multiple channels. Collaborate with IT and content teams to optimize engagement and retention through data-driven experimentation.