Senior Specialist SEO at StoneX Group

Cape Town, Western Cape, South Africa -

Full Time

Start Date

Immediate

Expiry Date

13 May, 26

Salary

0.0

Posted On

13 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Seo Strategy, Llms, Generative Ai, Multilingual Content, Organic Visibility, Technical Seo, Content Automation, Domain Authority, YmyL Compliance, E-E-A-T, Semantic Seo, Vector Search, Data Analysis, Prompt Engineering, Internationalization, Compliance

Industry

Financial Services

Description

Overview Permanent, full-time, 4 days per week in office Connecting clients to markets – and talent to opportunity. With 4,500+ employees and over 300,000 commercial, institutional, payments, and retail clients, we operate from more than 70 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors. Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth. Responsibilities Position Purpose: StoneX Bullion is one of Europe’s leading online platforms for physical precious metals. With a rapidly growing global customer base and ambitious internationalization goals, we are expanding our digital capabilities. We are seeking a senior expert who combines deep SEO expertise with the ability to leverage large language models (LLMs), generative AI, and automated content systems to scale our international reach. This role will drive multilingual organic visibility, implement cutting-edge AI content workflows, and position StoneX Bullion as a dominant digital player across global markets. Primary duties will include: Building and leading StoneX Bullion’s AI-enhanced SEO strategy. Scaling multilingual content production using LLM-driven systems. Identifying global search opportunities. Ensuring that all digital content meets top-tier SEO, compliance, and brand standards. This role bridges SEO strategy, technical optimization, and AI-enabled content automation, working closely with trading, marketing, tech, and regional teams across EMEA, MENA, and India. SEO Strategy & Execution Develop and own the global SEO roadmap, aligned with StoneX Bullion’s internationalization plan. Identify high-value opportunities across EMEA, MENA, and India using advanced data and LLM-driven semantic cluster analysis. Improve domain authority through structured content scaling, technical SEO, and high-quality knowledge-driven pages. Ensure compliance with YMYL (Your Money Your Life) and Google E-E-A-T standards. LLM & Generative AI Integration Build AI workflows using LLMs (e.g., GPT, Claude, Gemini) to automate and scale multilingual content creation. Develop prompt libraries, content QA systems, and editorial guidelines for AI-assisted content. Implement LLM-based tools to identify search intent clusters, auto-generate product descriptions, FAQs, category texts, and knowledge articles. Ensure all AI-generated output meets compliance, accuracy, and brand criteria. Multilingual Internationalization Drive SEO localization for English, German, French, Spanish, Arabic, Hindi, and further priority languages. Coordinate scalable translation pipelines using AI + human review. Analyze regional search behavior and adapt strategy to local precious metals demand patterns. Technical SEO & Data Conduct regular audits (crawlability, Core Web Vitals, structured data, indexation, site architecture). Work with developers to implement schema, technical improvements, and AI-powered search features. Build dashboards for KPI tracking, forecasting, and content performance evaluation. Cross-Functional Collaboration Work closely with trading, legal/compliance, marketing, and tech teams. Manage content creators, data analysts, and external agencies. Report to senior leadership on visibility, content growth, and market opportunities. Qualifications To land this role you will need: 7+ years experience in SEO, AI-driven content or digital growth roles. Strong background in technical SEO, content strategy, and international SEO. Hands-on experience using LLMs for workflow automation, content generation, and multilingual content scaling. Familiarity with semantic SEO, vector search, embeddings, and AI search models. Excellent analytical skills and mastery of SEO tools (Search Console, GA4, Screaming Frog, Ahrefs/SEMrush). Ability to build compliant content in a regulated financial environment (ideally YMYL experience). Fluent in English; German or another major language is a plus. A self-directed, intellectually curious digital leader who thrives on speed, experimentation, and measurable results. Working environment: Permanent, full-time, 4 days per week in office. #LI-Hybrid #LI-MA1

Responsibilities

This senior expert will build and lead the AI-enhanced SEO strategy for StoneX Bullion, focusing on scaling multilingual content production using LLM-driven systems to expand global reach. Primary duties involve developing the global SEO roadmap, integrating AI workflows for content automation, and ensuring all digital content meets top-tier SEO and compliance standards across various regions.