OVERVIEW

Intuit’s Small Business and Self-Employed Group (QuickBooks) is devoted to creating tools and services that improve the chances of success for small businesses around the world. Our offerings span from invoicing, payroll, and accounting to access to capital and expert connections, with the vision of being the connected, end-to-end platform small and medium businesses rely on daily to run and grow.
The QuickBooks Web team is focused on converting top of funnel traffic into engaged prospects and paying customers by creating seamless, personalized, and frictionless experiences. This team is responsible for reimagining the customer journey funnel to improve discoverability, engagement, and purchase completion for millions of small businesses worldwide.

HOW YOU WILL LEAD

We are looking for a Senior Staff Product Manager – Growth to lead demand generation funnel optimization. This role will focus on designing mobile first, AI-powered experiences that reduce friction and increase engagement/conversion

• Drive Channel level Customer Growth Strategy: Define and execute a customer growth strategy that nurtures low-intent visitors from initial exploration to purchase
• Lead mobile web funnel reimagination, optimizing experiences to cater to exploratory mindset visitors. Partner with marketing, design, engineering, and data science to enhance the conversion funnel with AI-driven personalization and predictive engagement models
• Reimagine the Funnel: Redesign the mobile web pages for low-/medium-intent prospects,. Rethink the engagement and initial nurturing flow
• Build Data-Driven, Experimentation-Led Growth Framework: Establish a high-velocity experimentation culture, running A/B tests to optimize the mobile web demand generation funnel
• Utilize AI-driven segmentation to probabilistically personalize visitor journeys based on behavioral signals
• Define and track North Star and operational KPIs, such as conversion rates, engagement uplift and funnel drop-offs
• Collaborate and Influence Cross-Functional Teams: Work closely with engineering, design, growth marketing, and analytics to deliver innovative, scalable solutions.
• Serve as a thought leader in growth and demand generation journey optimization.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $196,500.00-266,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender

• Drive Channel level Customer Growth Strategy: Define and execute a customer growth strategy that nurtures low-intent visitors from initial exploration to purchase
• Lead mobile web funnel reimagination, optimizing experiences to cater to exploratory mindset visitors. Partner with marketing, design, engineering, and data science to enhance the conversion funnel with AI-driven personalization and predictive engagement models
• Reimagine the Funnel: Redesign the mobile web pages for low-/medium-intent prospects,. Rethink the engagement and initial nurturing flow
• Build Data-Driven, Experimentation-Led Growth Framework: Establish a high-velocity experimentation culture, running A/B tests to optimize the mobile web demand generation funnel
• Utilize AI-driven segmentation to probabilistically personalize visitor journeys based on behavioral signals
• Define and track North Star and operational KPIs, such as conversion rates, engagement uplift and funnel drop-offs
• Collaborate and Influence Cross-Functional Teams: Work closely with engineering, design, growth marketing, and analytics to deliver innovative, scalable solutions.
• Serve as a thought leader in growth and demand generation journey optimization