Senior Strategist, Brand Strategy at Ford Global Career Site

, , United States -

Full Time

Start Date

Immediate

Expiry Date

13 Feb, 26

Salary

0.0

Posted On

15 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Brand Architecture, Sub-Brand Development, Campaign Development, Employer Brand, Stakeholder Management, Brand Guidelines, Naming Logic, Research Analysis, Presentation Skills, Cross-Functional Collaboration, Strategic Thinking, Creative Excellence, Communication Skills, Storytelling, Cultural Engagement

Industry

Motor Vehicle Manufacturing

Description

Guide the articulation and application of Ford's brand strategy across the enterprise, including: Brand architecture and sub-brand development Extending the brand strategy across regional markets, supporting and influencing strategic direction and campaign development Bringing Ford's brand to life internally by elevating the employer brand and designing and implementing initiatives that inspire and engage employees Partner with stakeholders across product, design, marketing, and customer experience to align brand expression Lead the development and ongoing refinement of brand guidelines and toolkits to ensure strategic clarity and creative excellence. Oversee brand consistency across global teams, initiatives, and customer touchpoints, serving as a central steward of the brand Contribute to naming logic and architecture across Ford's product and service ecosystem, ensuring that naming decisions reflect our positioning, lifestyle audiences, and long-term vision Partner with the nomenclature team to shape naming principles, advocate for consistency across sub-brands, and provide the strategic rationale needed to gain alignment on more complex or contentious naming decisions Distill research findings and competitive intelligence into actionable brand insights Write briefs, prepare presentations, structure and run workshops alongside the Global Brand Strategy Director Review agency briefing and output, ensuring quality delivery Established and active employee resource groups Bachelor's degree or commensurate work experience required. Minimum 8 years of relevant with a bachelor's degree 10+ years of experience in brand strategy Experience working across cross-functional teams and managing multiple stakeholders Experience working with executives and preparing presentations for senior leaders Strong communication and storytelling skills, especially in presentation format Familiarity with brand architecture, portfolio strategy, and naming systems Strength in developing insights and applying them to shape strategic decisions Master's degree or commensurate work experience required. Minimum 5 years of relevant work experience with a master's degree. Brand-side experience A mix of in-house and agency brand strategy experience Highly collaborative and organized, with a bias for action Able to balance strategic thinking with hands-on execution Open-minded, curious, and culturally engaged Strong point of view but flexible in approach; thrives in complex environments For more information on salary and benefits, click here: New Hire Benefits Visa sponsorship is not available for this position. Verification of employment eligibility will be required at the time of hire.

Responsibilities

Guide the articulation and application of Ford's brand strategy across the enterprise, ensuring brand consistency and alignment with strategic goals. Lead the development of brand guidelines and oversee initiatives that engage employees and elevate the employer brand.