Senior Strategist, Brand Strategy
at
Ford Motor Company
Dearborn, MI 48126, USA
-
Full Time
Start Date
Immediate
Expiry Date
29 Oct, 25
Salary
0.0
Posted On
29 Jul, 25
Experience
5 year(s) or above
Remote Job
Yes
Telecommute
Yes
Sponsor Visa
No
Skills
Adoption, Christmas
Industry
Marketing/Advertising/Sales
Description
Responsibilities
Guide the articulation and application of Ford’s brand strategy across the enterprise, including:
Brand architecture and sub-brand development
Extending the brand strategy across regional markets, supporting and influencing strategic direction and campaign development
Bringing Ford’s brand to life internally by elevating the employer brand and designing and implementing initiatives that inspire and engage employees
Partner with stakeholders across product, design, marketing, and customer experience to align brand expression
Lead the development and ongoing refinement of brand guidelines and toolkits to ensure strategic clarity and creative excellence.
Oversee brand consistency across global teams, initiatives, and customer touchpoints, serving as a central steward of the brand
Contribute to naming logic and architecture across Ford’s product and service ecosystem, ensuring that naming decisions reflect our positioning, lifestyle audiences, and long-term vision
Partner with the nomenclature team to shape naming principles, advocate for consistency across sub-brands, and provide the strategic rationale needed to gain alignment on more complex or contentious naming decisions
Distill research findings and competitive intelligence into actionable brand insights
Write briefs, prepare presentations, structure and run workshops alongside the Global Brand Strategy Director
Review agency briefing and output, ensuring quality delivery
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