Senior Student Recruitment Officer

at  Durham College

ABOUT DURHAM COLLEGE:

Durham College (DC) is a leading post-secondary institution that supports students to develop career-ready skills for the ever-changing job market. With a focus on experiential learning, led by expert faculty, through field placements, applied research, co-ops and other hands-on opportunities, DC grads are known for having the skills and knowledge they need to adapt to the ever-changing workforce.
A leader in innovative teaching and learning, Durham College offers a wide range of market-driven programs across multiple disciplines, including culinary management, farming and horticulture, business, IT, construction and trades, science and technology, health care, engineering, social and community services, media, art and design. Our modern campuses in Oshawa and Whitby offer 145 programs – including six honours bachelor’s degrees and 11 apprenticeship programs – to more than 13,700 full-time post-secondary and 2,300 apprenticeship students. In addition, more than 14,600 students participate in professional and part-time learning. More than 110,500 alumni represent the college, both locally and around the world.
A forward-looking organization committed to collaboration, innovation and sustainability, Durham College is ranked annually as one of the GTA’s Top 100 employers and one of Canada’s Greenest Employers and has been recognized as a Top 50 Research College in Canada, 10 times. DC has an estimated annual economic impact of more than $913 million on Durham Region and is proud to be an active and engaged member of the communities we serve by contributing resources and expertise to enhance social and economic well-being through partnerships, investments and collaboration.

Reporting to the Director, Marketing and Student Recruitment, the Senior Recruitment Officer is responsible for developing, implementing and maintaining DC’s Non-direct Recruitment strategy to achieve domestic student recruitment and enrolment goals as defined by Durham College’s Enrolment Management Plan.
Primarily focused on growing the non-direct student market, including equity-deserving populations, the Senior Recruitment Officer plays a pivotal role in shaping the institution’s public image, engaging with the broader community, and drives student enrolment through strategic communication and outreach efforts by ensuring the success of the non-direct recruitment strategies. This would include developing and nurturing relationships and scheduling visits with community partners, liaising with stakeholders and agencies, maintaining and presenting up-to-date knowledge of the full-time programs and services of the college.
The incumbent collaborates with the recruitment team to develop and customize the plan to reach non-direct prospective students with a goal of generating leads and applications to full-time programs. They will also coordinate content for presentations, brochures, webinars and the CRM to effectively promote the college and its full-time programs and services.
Additional responsibilities include development and implementation of an effective lead generation plan to produce a healthy application pool that will support meeting college enrolment targets; advising the recruitment team on the plan to reach application goals; liaising and developing strong professional relationships with internal and external stakeholders and community organizations; and influencers of non-direct learners. In addition, the incumbent will maintain up-to-date and in-depth knowledge of the programs and services of the college and is responsible to regularly report on the status of the Non-direct Strategy and its success.
The incumbent is responsible for supporting and mentoring student recruitment officers in developing their knowledge and skills related to effectively communicating and recruiting to the non-direct audience.