Senior Tracking Marketing Analyst (All Genders) at zooplus SE

Munich, Bavaria, Germany -

Full Time

Start Date

Immediate

Expiry Date

19 Jul, 26

Salary

0.0

Posted On

20 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Analytics 4, Google Tag Manager, BigQuery, Data Analytics, Marketing Tracking, Tableau, Adobe Analytics, App Tracking, MMPs, Paid Advertising, Data Quality Checks, Stakeholder Management, Project Coordination, E-commerce, Communication Skills, Time Management

Industry

Retail

Description

Company Description With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus. Job Description We are looking for a Tracking Expert at Zooplus to join our Marketing team. As a domain expert in marketing, web tracking, data analytics and with tag manager know-how, you will join our marketing team in Munich and you will be one of the key players in our data driven marketing team. You will create insights that influence how we make marketing investment decisions that have impact at an international scale. You will be working on a variety of new challenges and interesting projects that tap your interests and strengths while collaborating closely with your stakeholders in Product Management, Sales, Merchandising and IT. Good communication skills, especially with non-technical colleagues, would be a strong asset. Responsibilities: You will own tracking of various marketing campaigns (digital, offline , and onsite) for zooplus domains. You will configure, monitor and debug our Google Analytics GA4 implementation across 20+ countries. You will create and implement tracking plans to capture relevant user behavior data (new events, new parameters) for Google Analytics 4, in coordination with our Product team. You will perform regular data quality checks to ensure that tracking is working properly. You will query GA4 data in BQ and analyse it via reporting tools (e.g. Tableau) You will coordinate projects across product, marketing and analytics team, manage stakeholder interests and provide ongoing feedback. You will partner with stakeholders to identify dependencies, bottlenecks, blockers and ensure the execution of a well-coordinated project plan. You will become the main point of contact for any tracking-related questions from the marketing department. Qualifications You have successfully completed studies in engineering, data analytics, business, mathematics, statistics or a related course. You have 3+ years of professional experience with: Google Analytics (Google Analytics 4 is a plus) Google Tag Manager Big Query You have experience with cookie consent management. You are excellent at identifying patterns and outliers in the data and generate insights out of it. You have experience with Adobe Analytics platform (Big Plus). You have experience with app tracking and MMPs such as Adjust, Appsflyer, Kochava etc (Big plus). You have a good knowledge of paid advertising and have already implemented tracking snippets for Google and Meta (others are plus). You have advanced knowledge in definition, roll-out and implementation of tracking concepts across multiple platforms (web/app). You have a high affinity towards e-commerce. You have excellent communication, time management and organizational skills. You are a team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment. You are business fluent in English. Additional Information Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too. Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts. At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all. #LI-Hybrid ✈️ 28 vacation days and days off on 24th and 31st of December 🏋️ Corporate rates at a local gym chain (Body & Soul) 📱 Company mobile phone for work and personal use zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. Department: Sales & Marketing Compensation: from EUR 0 - yearly

Responsibilities

You will own the tracking of marketing campaigns across digital, offline, and onsite channels while configuring and debugging Google Analytics 4 implementations. Additionally, you will coordinate cross-functional projects and provide data-driven insights to stakeholders in Product, Sales, and Marketing.