Senior UA Manager - Racing at NaturalMotion

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

19 Apr, 26

Salary

0.0

Posted On

19 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

User Acquisition, Performance Marketing, Paid Social Channels, Ad Networks, DSPs, Mobile Acquisition Strategies, Creative Optimization, Data Insights, Media Buying, Problem Solving, Critical Thinking, Communication Skills, Project Management, Industry Research, ASO, CRM

Industry

Mobile Gaming Apps

Description

Who We Are: At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK's Best Places to Work in games for eight consecutive years by gamesindustry.biz, and we're proud to be part of the Zynga and Take-Two Interactive family. Position Overview: The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have succeeded in launching games in different markets. We embrace a hybrid work environment. Within this role you will work 3 days per week in our London office and the remaining days at home. What You'll Do: Plan, create and manage new user acquisition, and retargeting campaigns on paid social (Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle) Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale Develop relationships with advertising partners and networks to test new traffic sources Conduct industry research and present actionable findings Partner with the ASO (App Store Optimization) and CRM teams to ensure cohesive user growth and retention strategies Partner with creative and design teams to conceptualize and test ad creatives, including videos, playables, and static assets Leverage data insights to guide creative direction and identify top-performing concepts What You Bring: Experience in media buying for mobile games Strong, problem solving, and critical-thinking skills and experience working in metrics based environment Experience in using advanced and privacy-safe mobile measurement approaches Experience and a desire to do both strategic planning and day-to-day execution and optimization Outstanding communication and client skills, both written and spoken, to work effectively with all stakeholders Ability to manage multiple projects simultaneously within tight deadlines Bonus Points: Experience scaling games to top 100 grossing What We Offer You: Competitive salary and discretionary annual bonus scheme 26 days holiday, plus bank holidays & 2 paid personal days 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies) Pension plan, with a double matching employer contribution Private medical & dental insurance and healthcare cash plan Life insurance, personal accident insurance and income protection Mental health and neurodiversity support programs Company Employee Stock Purchase Plan (eligibility criteria applies) Fitness reimbursement plan, worth £600 per annum Flexible working hours Weekly happy hours, seasonal parties and monthly social events Annual rail season ticket advance and cycle to work scheme #LI-Hybrid We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position. Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

Responsibilities

The Senior UA Manager will plan, create, and manage user acquisition and retargeting campaigns across various paid social and ad network platforms. They will also lead optimization efforts and develop relationships with advertising partners to enhance user acquisition strategies.