Senior User Acquisition (UA) Manager at Pixlr

, , Poland -

Full Time

Start Date

Immediate

Expiry Date

22 Apr, 26

Salary

0.0

Posted On

22 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

User Acquisition, Performance Marketing, Paid Acquisition, Campaign Management, Attribution, Measurement, SQL, Looker, Amplitude, Creative Optimization, A/B Testing, Data Analysis, Communication Skills, Ownership Mentality, App Store Optimization, Retention Strategies

Industry

Photography

Description

About Us Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands-on Senior UA Manager to scale our subscriber base and drive sustainable growth. The Job: Paid Acquisition Management Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels. Allocate and optimise large budgets to maximise ROAS and user quality. Creative & Funnel Optimisation Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams. Conduct A/B tests across ads, trials, onboarding, and pricing models. Attribution & Measurement Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools. Analyse trial-to-paid conversion, retention, and CAC payback metrics. Performance Monitoring & Reporting Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights. Present findings and recommendations to stakeholders. Partnerships & Growth Initiatives Manage agency and platform relationships, leveraging beta programme access. Support App Store Optimisation (ASO) and organic acquisition strategies. The Person: 4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused). Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads. Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs. Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools. Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback). Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts. Fast executor with strong ownership mentality and clear communication skills. Play a central role in scaling a global creative brand. Fully Remote with highly flexible hours. High-impact, high-ownership role with a lean, ambitious team.

Responsibilities

The Senior UA Manager will manage and scale paid acquisition campaigns across various platforms while optimizing budgets to maximize return on ad spend. They will also build and test ad creatives and user funnels, analyze performance metrics, and present insights to stakeholders.