Understanding customer objectives and user needs by conducting interviews, workshops, tree tests and heuristic audits, then transforming these learnings into concrete product directions.
Design and document solutions at each stage of the project: personas, site plans, user journeys, wireframes, interactive prototypes and high-fidelity mock-ups.
Solving usability and findability problems in a simple and intuitive way, keeping both user and business objectives in mind.
Integrate accessibility from the design stage to ensure inclusive experiences.
Translating brand strategy into consistent and polished interfaces, with attention to detail that makes the experience enjoyable.
Plan and conduct user tests, analyze the results and iterate accordingly.
Build and evolve design systems in Figma (components, variants, tokens, styles and documentation) to ensure consistency across each product and accelerate production.
Using AI to accelerate the production of wireframes, user flows, visuals and interactive prototypes.
Collaborating with project and product managers as well as developers throughout the implementation process to ensure smooth handovers and a result faithful to the design.
Write the necessary specifications and documentation, and defend your design decisions to the team and clients by anchoring them in the data and objectives of the project.
Develop and implement processes that will help us deliver world-class designs from ideation to finished product.
Assist in business development (estimates, pitches, proposals to clients).
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