JOIN CMI MEDIA GROUP: SENIOR VICE PRESIDENT, DIGITAL MARKETING ANALYTICS

Are you a visionary leader with a passion for transforming data into actionable insights that drive healthier outcomes? Do you thrive on innovation and building best-in-class solutions? CMI Media Group, a leader with 30+ years in healthcare marketing, is seeking a Sr. Vice President, Digital Marketing Analytics to join our dynamic team.
At CMI Media Group, we believe in “All for Good.” It’s in our DNA and Core Values. We challenge the norm, drive as a health leader, and serve as an indispensable partner and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, giving voice to and truly hearing our people and our partners.

• Drive CMI’s vision for actionable analytics across online and offline channels.
• Achieve and maintain outstanding customer service and ensure customer retention.
• Lead the ongoing evaluation of current deliverables, providing best-in-class reporting for client business questions and media plan optimization.
• Develop processes to integrate HCP and Consumer campaign performance for optimal media spend.
• Collaborate with internal teams team to identify planning and measurement enhancements utilizing proprietary database.
• Partner with the advanced analytics team to create innovative consumer tools.
• Provide strategic oversight of measurement, campaign performance analysis, and optimization recommendations for assigned accounts.
• Serve as the point of escalation for internal requests from media and brand teams.
• Participate in exploring new measurement and analysis methodologies.
• Contribute to new business development activities.
• Lead and grow new capabilities from an analytics/measurement perspective.
• Oversee the delivery of easily understood client deliverables.
• Develop and foster strong client relationships, especially within analytic departments.
• Ensure effective communication across interdisciplinary teams (Planning, Buying, Supplier partners, Agency, product development, etc.).
• Work independently with guidance from the EVP – CIA regarding overall goals and objectives.