POSITION OVERVIEW

This position will function as the Senior Vice President of Marketing for CubeSmart and will lead the strategic direction of the Marketing function from our headquarters in Malvern, PA. This individual will be responsible for driving growth across all marketing platforms, oversee a $45mm+ marketing budget (85% of which will be utilized for digital marketing) and a team of 15+ teammates to develop and drive the execution of strategic marketing plans to meet CubeSmart’s short- and long-term business objectives, and provide the expertise and roadmap for increasing market share through customer attraction, conversion and retention. Reporting to the Chief Operating Officer, the Senior Vice President of Marketing serves as a vital member of CubeSmart’s officer team.
In this highly competitive field, CubeSmart is seeking an innovator with a creative mind that can craft new ways to gain market share through novel yet practical approaches while maintaining its best practice philosophy.
The ideal candidate will have led or have been a senior member of a leadership team that has designed or recreated a digital marketing strategy for a “brick and mortar” B2C company resulting in on-line conversions of digitally generated leads to customer purchases. In addition, direct experience in leading the digital marketing function overseeing organic, paid search, and social media presence and website oversight is strongly desired, along with additional exposure to brand management and the more traditional marketing functions.
Responsibilities:

EDUCATION, TRAINING AND/OR EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or relevant field. MBA preferred.
• Minimum of 15 years’ Marketing leadership experience in a multi-unit, retail, and e-commerce environment across diverse, high-growth markets with varying complexities.
• Technical marketing leadership experience in SEO and SEM, web analytics, CRM software, digital marketing tools and techniques
• Public company experience a plus

KNOWLEDGE, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS

• Success in identifying business needs, creating a vision, and implementing cutting-edge marketing strategies and directing the delivery of solutions
• Strategic thinker. Strong analytical, critical thinking, and problem-solving skills. Able to contribute at a strategic level while also jumping in and helping at a grass roots level where necessary.
• Creative mindset. A proven innovator who has managed successfully through complexity and difficult business challenges.
• Excellent business acumen and financial skills. Knowledgeable of external and internal trends. Able to develop and manage budgets and implement strategies to accelerate business results.
• High degree of initiative. Able to set priorities, anticipate needs, and focus energies in appropriate areas to drive business results that create sustained value and best in class customer experience solutions.
• Strong organizational and project management skills. Able to engage in a variety of tasks simultaneously and consistently meet deadlines. Track record in seamless execution and delivery of results. Able to eliminate barriers at any organizational level.
• Excellent judgment. Creative problem solver, facilitator, and negotiator.
• Inspirational, authentic, transparent leadership skills with strong emotional intelligence. Demonstrated track record of creating an engaged climate and building teams. Effective recruiter, manager, coach, and developer of high performing teammates.
• Strong customer service orientation and skills. Responsive to requests.