Job Title: Senior Vice President of Marketing & Media
Location: Irving, TX
Reports To: Chief Revenue and Experience Officer

JOB SUMMARY

The Senior Vice President of Marketing & Media is responsible for developing and executing a high-impact, integrated strategy that cohesively bridges marketing, media, and research efforts to elevate PPAI’s brand presence and advocacy within the global marketing community. This executive will establish overarching strategic objectives that enhance visibility, engagement, credibility, and industry leadership, ensuring alignment across all marketing and media initiatives.
Reporting directly to the Chief Revenue and Experience Officer, the SVP of Marketing & Media provides strategic leadership that aligns marketing, media, advocacy, and research functions to drive growth, member engagement, and industry influence. Through collaboration with the Director of Marketing and Director of Media & Research, this role sets the vision and strategic framework that guides the execution of marketing campaigns, media relations, content creation, and research-backed advocacy.
The SVP will leverage insights from research, develop integrated marketing and media campaigns, and ensure a unified brand presence that resonates across all channels. This leader will drive excellence through strategic oversight, cross-functional collaboration, and creative innovation.

EXPERIENCE REQUIREMENTS

• 10+ years of executive-level marketing, media, and research leadership experience.
• Proven ability to create and execute integrated marketing, media, and research strategies that enhance visibility, credibility, and audience engagement.
• Deep experience in media relations, digital marketing, creative services, and content development.
• Demonstrated experience in publishing, research, and advocacy.
• Ability to articulate and adapt brand strategy, value proposition and visual identity across channels, to align with organizational objectives and ensure a cohesive and compelling brand presence.
• Strong expertise in analytics, SEO, social media, public relations, and strategic communication.
• Demonstrated ability to develop and implement strategies that resonate with diverse audiences and drive tangible results.
• Experience working with agile-based workflow management platforms (Workfront, Asana, etc.), CRM and marketing automation software (HubSpot, Salesforce, etc), website platforms (Wordpress, Adobe Commerce, etc) and relevant data and analytic tools (Sprout Social, GA, etc).

KNOWLEDGE, SKILLS, AND ABILITIES

• Visionary leadership with the ability to define and execute a comprehensive marketing, media, and research strategy.
• Ability to integrate research findings and business intelligence into marketing and media initiatives to enhance credibility and relevance.
• Strong expertise in building and managing high-performing teams across marketing, media, and research functions.
• Exceptional communication and relationship-building skills, fostering collaboration across departments.
• Experience presenting to audiences and working with a Board of Directors or similar body.
• High adaptability, with the ability to lead through change and drive innovative solutions.
• Outstanding organizational and time management skills.
• Aptitude in decision-making and problem-solving.

PREFERRED QUALIFICATIONS

• Advertising/marketing agency experience a plus.
• MBA, relevant advanced degree, or equivalent previous experience.
• Certifications in marketing, digital strategy, leadership development, or media management.
• Experience working with a non-profit and/or association.

WORK ENVIRONMENT

• Office environment
• Trade show floor or event venues
• Temperature controlled environment
• Travel: Must be able to travel (approximately 30%)
  PPAI is an Equal Opportunity Employer (EOE) Apply to: apply@ppai.org
  Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• How many years of HubSpot or Similar program experience do you currently have?
• Travel is required for this position, are you willing to travel?
• Have you completed the following level of education: Bachelor’s Degree or Masters Degree?
• How many years of executive-level leadership experience do you have?
• How many years of experience do you have working in workflow management platforms, CRM and marketing automation software and/or relevant data and analytic tools?
• Are you local and willing to work onsite multiple days per week at PPAI HQ in Irving, TX on a hybrid remote work schedule?
• Are you legally authorized to work in the United States?
• Ability to Relocate - Will you be able to relocate to be within reasonable commuting distance from Irving, TX 75038?
• What pay range are you seeking?

Work Location: Hybrid remote in Irving, TX 7503