Vitakraft Sun Seed, Inc. has an immediate opening for an experienced Senior Vice President of Sales. We are a fast-growing consumer-packaged goods (CPG) company with a deep commitment to enhancing the lives of pets and the people who care for them. Our focus is on delivering high-quality, trusted products that delight pet parents and support their pets’ wellbeing. As we continue to scale, we are seeking seasoned, strategic leaders who are excited to make an impact in a dynamic and evolving category.
The Senior VP of Sales will be responsible for architecting and executing our overall sales strategy, with direct accountability for top-line growth, channel expansion, and customer success across North America and beyond. This executive role requires a proven track record in CPG sales leadership, a deep understanding of retail dynamics, and a passion for pets. The ideal candidate is a data-driven, team-oriented leader who can balance long-term vision with short-term execution—guiding cross-functional collaboration while driving outstanding results. This is a high-impact position ideal for a candidate who thrives in a fast-paced, entrepreneurial environment and is eager to lead with purpose in building a strong, mission-driven brand.

QUALIFICATIONS:

• 10+ years of senior-level sales leadership experience in consumer-packaged goods (CPG), preferably in pet food or pet care.
• Proven track record of scaling sales team and driving revenue growth across channels.
• Experience working with or within multinational organizations; comfort with cross-border collaboration.
• Strong analytical, strategic planning, and leadership skills.
• Excellent interpersonal and communication skills with the ability to influence across levels and culture.
• Willingness and ability for 30% travel domestically and internationally (primarily Germany) as needed.

PREFERRED QUALIFICATIONS:

• Experience launching or expanding product lines into new pet categories.
• Familiarity with key pet retail channels (e.g., PetSmart, Petco, Chewy, independent pet specialty, farm/feed stores).
• German language skills or experience working with European parent companies is a plus but not required.

• Develop and lead U.S. Sales strategy aligned with company growth objectives.
• Expand distribution and revenue in current channels and new markets, including the fast-growing dog and cat treat categories.
• Set, monitor, and exceed revenue and margin targets across all product lines.
• Lead, mentor, and grow U.S. sales team, including national account managers, regional sales staff, and inside sales.
• Drive performance-based culture through KPIs, regular coaching, and accountability.
• Collaborate directly with the Head of Sales and Marketing in Germany to ensure alignment of brand messaging, promotions, strategic initiatives.
• Attend biannual leadership summits in Germany and represent the U.S. sales strategy among peers from other countries.
• Partner with Marketing, Product Development, and Operations to ensure demand planning, product launches, and promotional efforts are aligned.
• Guide pricing, trade spending, and promotional strategies in conjunction with finance and marketing teams.
• Analyze market trends, customer feedback, and competitive data to refine strategy.
• Identify and evaluate new growth opportunities in emerging pet categories.