Senior Vice President, Product Marketing Manager at BNY

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

20 Dec, 25

Salary

175000.0

Posted On

21 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Marketing Strategies, Leadership, Communication, Collaboration, Customer Insights, Innovation, Sales Enablement, Positioning, Messaging, Go-To-Market Planning, Financial Services, Payments Ecosystem, Cash Management, Liquidity, Trade Finance

Industry

Financial Services

Description

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We’re seeking a future team member for the role of Senior Vice President, Product Marketing Manager to join our Platforms Marketing team to partner with our Treasury Services business. This hybrid role is located in New York City, NY In this role, you’ll make an impact in the following ways: Drive commercial success of BNY’s Treasury Services business by creating and executing marketing strategies aligned with business priorities. Collaborate with product teams to understand the roadmap, develop positioning, messaging and create go-to-market strategies. Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns. Act as a subject matter expert for the business from positioning through to sales enablement Build platform positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation. Build knowledge about the products, the client segments they serve and the competitive environment Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development. Identify product synergies across the broader enterprise Act as cross-functional leader who unites marketing, commercial, client success, and product teams to drive business results. Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables. To be successful in this role, we’re seeking the following: Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred. 10+ years of experience in product marketing, particularly from Banks, Payments or FinTechs. Proven ability in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning. People leader with strong leadership skills, with the ability to inspire and motivate teams to deliver exceptional results in a fast-paced, dynamic environment. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services. Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution. Candidates with a sound understanding of the payments ecosystem and knowledge of cash management, liquidity, and/or trade finance is preferable. Drive marketing strategies that support business priorities to grow our markets platforms businesses, with a focus on setting clear goals and quantifying commercial impact At BNY, our culture speaks for itself, check out the latest BNY news at: BNY Newsroom BNY LinkedIn Here’s a few of our recent awards: America’s Most Innovative Companies, Fortune, 2025 World’s Most Admired Companies, Fortune 2025 “Most Just Companies”, Just Capital and CNBC, 2025 Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $102,000 and $175,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and company- sponsored benefit programs. This position is at-will and the Company reserves the right to modify base (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance and market factors.

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Responsibilities

Drive the commercial success of BNY’s Treasury Services business by creating and executing marketing strategies aligned with business priorities. Collaborate with product teams to develop positioning, messaging, and go-to-market strategies while facilitating multi-channel marketing campaigns.