POSITION DESCRIPTION

The Senior Vice President of Ticketing will serve as a strategic and operational leader overseeing the Ticket Sales, Ticket Service, and Ticket Operations departments for Florida Citrus Sports (FCS). This role is responsible for developing and executing comprehensive ticketing strategies that drive revenue, enhance the customer experience, and optimize internal operations. The role will report to the Chief Marketing Officer.

QUALIFICATIONS

The ideal candidate should be a detail-oriented self-starter with excellent written and oral communication skills who enjoys working in a multi-task, deadline-driven environment. Organization, initiative, and the ability to express thoughts clearly are essential. The role will be expected to balance the development of “big picture” ideas and the execution of small details and logistics of individual projects.

The SVP will lead a cross-functional team of department heads and play a key role in shaping the long-term ticketing vision of the organization. Specific responsibilities include:

• Directly manage and mentor the heads of Ticket Sales, Service, and Operations, ensuring alignment across departments and performance to key objectives.
• Lead ticketing budget development, forecasting, and P&L management.
• Provide comprehensive reporting on sales performance, revenue drivers, and key operational metrics.
• Partner with senior leaders across Marketing, Partnerships, Game Day Operations, and Finance to align on campaign execution, pricing, and inventory strategy.
• Utilize market trends, pricing analytics, and inventory strategy to identify new revenue opportunities and optimize pricing structures.
• Develop and implement integrated ticket sales strategies to maximize revenue across all ticket categories, including memberships, single-game tickets, groups, and premium seating.
• Lead the development of annual sales and renewal campaigns in collaboration with marketing and partnerships.
• Establish sales and service KPIs, oversee performance tracking, and implement training and development programs to elevate team capabilities.
• Design and implement customer lifecycle strategies to increase satisfaction, retention, and long-term loyalty.
• Oversee execution of best-in-class service programs and renewal campaigns that drive engagement and maximize lifetime value.
• Oversee Ticket Operations, ensuring accurate event builds, efficient inventory management, and financial reconciliation processes.
• Collaborate with Data & Analytics to leverage insights that guide decision-making and personalize fan interactions.
• Ensure full integration between Archtics, Salesforce, and other technology platforms, in partnership with IT and Data & Analytics teams.
• Lead operational improvements through cross-training, vendor evaluations, and process optimization.
• Act as a key liaison with external ticketing partners, brokers, and technology providers to manage relationships and maintain best practices.
• Represent the organization in industry circles to stay current on innovations and competitive benchmarks.
• Foster a collaborative, fan-first culture that reflects organizational values and prioritizes professional growth.
• All other duties as assigned.

The position will generate, implement, and maintain projects to support company objectives in membership sales, customer service, business development and fundraising. This position will manage numerous concurrent projects and meet all project deadlines.