SENIOR VIDEO PRODUCER, ON THE MEDIA AND WNYC

New York Public Radio is seeking a creative and strategic Senior Video Producer role. The majority of the work will be leading the production of short-form social video and long-form video podcast content for On The Media. This role brings the show’s sharp editorial voice to life through compelling visual storytelling, shaping both the look and feel of our video presence across platforms like YouTube, Spotify Video, and social media. The Senior Video Producer will manage all aspects of video production - from planning and recording workflows to editing and publishing - while maintaining a consistent, engaging brand voice and identity.
We’re looking for someone with strong social instincts, visual flair, and a passion for journalism and civic storytelling. The ideal candidate should be as comfortable developing vertical video concepts for TikTok as they are managing a full video podcast workflow. They will help set the tone and standard for how On The Media connects with its audience through video at the same time as pioneering new approaches to visualizing complex reporting and cultural analysis. The ideal candidate has strong social media skills, a passion for journalism and media critique, and a track record of creating audience-first video and social content that drives growth and engagement across various digital channels.This is a 3-year grant-funded role. The role may be extended beyond the initial term, subject to the availability of funding.

• Develop and produce original video content that extends On The Media’s critical lens on media, politics, and culture into visual storytelling formats
• Collaborate with hosts, producers, and editors to adapt podcast segments and editorial themes for social and video platforms.
• Develop video treatments for weekly segments and special projects, coordinating creative feedback throughout production.
• Pitch, research, script, film, and edit short-form videos and visual assets tied to podcast episodes and broader editorial themes.
• Craft clear and engaging scripts, headlines, captions, and video copy for a range of formats and platforms (e.g., YouTube, TikTok, Instagram Reels) while staying current on best practices and audience behavior
• Use analytics tools to track performance, test formats, and refine video strategy based on audience engagement
• Collaborate with producers and editors to align video content with the show’s broader editorial and audience goals
• Collaborate with NYPR’s design team to develop and execute a design language for our video content
• Hire freelance video producers as needed to scale production and consult on studio aesthetics and visual setups to support high-quality recordings.
• Share best practices across the organization (news, other shows) and support team members in strengthening their video storytelling skills
• Assist in launching new video-first series that reflect On The Media’s tone, voice, and mission
• Support other content and production needs as assigned across WNYC, especially those that engage audiences and grow reach. This includes working with Radiolab, Soundcheck, and new pilots in development.
• Uphold the show’s editorial standards and mission to challenge conventional narratives and promote media literacy