Senior Web Marketing Manager (US Remote)

at  Anomali

COMPANY DESCRIPTION:

Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent, intelligent, and multilingual Anomali Copilot that automates important tasks and empowers your team to deliver the requisite risk insights to management and the board in seconds. The Anomali Copilot navigates a proprietary cloud-native security data lake that consolidates legacy attempts at visibility and provides first-in-market speed, scale, and performance while reducing the cost of security analytics. Anomali combines ETL, SIEM, XDR, SOAR, and the largest repository of global intelligence in one efficient platform. Protect and drive your business with better productivity and talent retention. Do more with less. Be Different. Be the Anomali. Learn more at http://www.anomali.com.

JOB DESCRIPTION:

Anomali is a revolutionary AI-Powered Security Operations Platform that is seeking a visionary Senior Web Marketing Manager to create and execute the overall Anomali website strategy, ensuring a seamless and engaging user experience, and driving growth and engagement through compelling content, design and functionality. You will work closely with different teams — including sales, marketing, product and customer success — to ensure that the website accurately represents the company’s brand and values, effectively communicates its product offerings and meets its business objectives. We are looking for a SEnior Web Marketing Manager that wants to be different - to be the Anomali.

QUALIFICATIONS

o Strong project management skills required - Demonstrated ability to manage multiple projects simultaneously, prioritize tasks and meet deadlines.
o Familiarity with A/B testing and multivariate, user testing and other experimentation methods
o 5+ years of product marketing, growth marketing, web marketing or similar, with deep experience improving site traffic and conversion rate optimization (CRO)
o Experience with GA4 and Looker Studio preferred
o Strong analytical skills, with experience using data to inform product decisions and drive growth.
o Excellent cross-functional collaboration and communication skills, with experience working in a fast-paced, high-growth environment.
o Experience managing external web agencies.
o Demonstrated ability to manage multiple projects simultaneously, prioritize tasks and meet deadlines
o Passion for creating exceptional user experiences and delivering value to customers.
o Previous cybersecurity industry experience a plus.

o Own the definition and execution of the Anomali.com website strategy and roadmap based on hard data and company and business strategy needs.
o Project manage the day-to-day operations of Anomali.com including managing updates, new page and content releases as well as address performance and content issues in a timely fashion.
o Collaborate with internal content providers to keep the site current and fresh (e.g. blogs, press releases, videos, white papers, case studies, use cases, etc…).
o Establish and monitor key metrics/KPIs and reporting, lead regular strategy review sessions, and deliver insights to drive improvements in the website customer journey.
o Collaborate with the growth marketing team to develop and execute conversion optimization campaigns, including SEO, landing page optimization, content optimization, and user experience improvements.
o Drive a culture of experimentation, utilizing A/B and multivariate testing, rapid prototyping and iterative development to continuously improve website performance and user experience.
o Provide a crucial voice in decisions around applications in the web tech stack.
o Manage relationships with outside agencies that provide content, strategy and web development resources.