Senior Web Performance Optimization Lead at Infinity Marketing

Greenville, South Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Jun, 26

Salary

0.0

Posted On

18 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Web Performance Optimization, SEO Strategy, Technical Audits, Content Strategy, Keyword Strategy, User Experience, Data Analysis, Roadmap Development, Implementation Guidance, SEMrush, GA4, Google Search Console, Clarity, WordPress, Technical SEO, AI Search Technologies

Industry

Advertising Services

Description

Description About Us At Infinity Marketing we are growth-obsessed problem solvers who know great marketing moves the needle, and strong collaboration keeps it there. To our clients, we’re problem solvers, growth drivers, and brand advocates. To each other, we’re cheerleaders, sounding boards, and collaborators. We are a team of thinkers, connectors, and doers on a mission to make a difference for our clients. We believe in the power of collaboration – communicating without egos to cultivate momentum, unearth ideas, and foster meaningful relationships built on trust. We believe that great marketing propels business forward and great partners show you just how far you can go. Come be a part of the Infinity crew and see why we’re better together. Our Purpose We exist to drive growth through relationships that empower people to make a difference. Our Values Partnership - Teamwork is in our DNA. Every client is a partner, and every project is a shared journey toward something greater. We’ll always pursue a win-win, and we insist on mutual respect and empathy. Integrity - Trust is earned through action, and we’re here to build lasting trust with our clients and each other. We stand by our word, we are boldly transparent, and we hold ourselves to high ethical standards. Curiosity - Deep discovery drives serious progress. By asking thoughtful questions, exploring new ideas, and challenging assumptions, we uncover bold solutions to stay ahead of the curve — so you can, too. Results - Achieving your goals is our goal too. From first consultation to final delivery, we set clear expectations, measure progress, and work relentlessly to drive performance and help your business grow. Humility - Growth comes from listening, learning, and adapting. By owning our mistakes, embracing feedback, and serving others, we turn challenges into stronger relationships and better outcomes. Position Summary The Senior Web Performance Optimization Lead drives strategic direction and measurable growth in website performance across a portfolio of client accounts. Building on Infinity’s Web Performance pillars—Visibility, Experience, Conversion, and Optimization—this role leads the development of advanced performance strategies that align business goals, audience insights, and search trends across both traditional and AI-driven environments. As a senior subject-matter expert, this position translates complex performance data into clear, actionable strategies, prioritized roadmaps, and long-term optimization plans that elevate client outcomes. The Senior Lead oversees in-depth SEO and web performance initiatives, including technical audits, content and keyword strategy, and user experience improvements, while identifying high-impact opportunities that drive sustained visibility, engagement, and conversion growth. This role partners closely with cross-functional teams to guide implementation, ensuring alignment across development, content, and broader digital strategy efforts. In addition to client-facing leadership, the Senior Web Performance Optimization Lead contributes to internal methodologies, supports scoping and planning of initiatives, and helps advance best practices across the organization. A strong focus on data-driven decision-making, industry trends, and emerging AI search technologies ensures strategies remain innovative, effective, and results-driven. Benefits Health, dental, and vision insurance 401(k) with matching Hybrid + remote options Open PTO Cell Phone Stipend Professional development Requirements Position Responsibilities – Essential Accountable for developing and driving web performance strategies that improve website visibility and deliver measurable client growth across organic and AI-driven search environments. Translates business objectives, audience insights, and search data into clear, prioritized roadmaps and strategic optimization plans that guide ongoing performance efforts. Serves as a senior subject-matter expert in client engagements, delivering data-driven recommendations that support sustained, long-term growth. Leads the evaluation of website content, structure, and technical SEO, identifying and prioritizing opportunities to enhance visibility, usability, and engagement. Drives advanced keyword strategy, competitive analysis, and content gap identification to inform high-impact content and optimization initiatives. Delivers performance reporting and insights, translating complex data into clear, actionable recommendations and prioritized next steps. Oversees comprehensive SEO and web performance audits, ensuring continuous improvement across on-page optimization, internal linking, metadata, and site architecture. Leverages behavioral data and performance signals to inform and advance conversion rate optimization and user experience strategies. Provides strategic leadership for SEO across website builds, redesigns, and migrations, including technical direction, content strategy, metadata frameworks, and redirect planning. Ensures effective execution of optimization strategies by partnering with internal teams and guiding implementation aligned with performance goals. Establishes and maintains prioritization of optimization initiatives, focusing resources on the highest-impact opportunities. Contributes to business development efforts through input on proposals, scopes, and estimates for web performance initiatives. Advances internal methodologies, documentation, and best practices to strengthen and scale web performance programs. Maintains deep industry expertise by monitoring search trends, algorithm updates, and emerging AI-driven search experiences, ensuring strategies remain current and competitive. Performs other related duties as needed to support overall web performance objectives. Essential Skills and Experience Associate or bachelor’s degree in marketing, communications, business, or related field. 6+ years of experience in SEO, website performance, or digital marketing. Proficiency with SEMrush, GA4, Google Search Console, Clarity, and related SEO, user behavior, and analytics tools. Demonstrated success developing and executing strategies that improve organic search visibility and website performance. Advanced ability to interpret performance data and translate findings into clear, actionable strategic recommendations. Experience implementing SEO recommendations in CMS environments (WordPress required; additional platforms a plus). Strong understanding of technical SEO, content optimization, and user experience considerations. Excellent verbal and written communication skills; able to present insights and recommendations clearly to clients and internal teams. Strong organizational skills with high attention to detail and follow-through. Ability to manage multiple assignments and meet deadlines in a fast-paced environment. Collaborative mindset and ability to work effectively with cross-functional partners. Professionalism and discretion with sensitive client or business information. Infinity Marketing is a diverse organization that provides equal opportunity in employment and has a policy of zero tolerance against discrimination or harassment during employment on the grounds of race, color, religion, ethnicity, use of native language, national origin, sex, sexual orientation, marital status, disability, veteran status, age, genetic information, or any other status protected under applicable federal, state, or local laws. Infinity Marketing prohibits retaliation against an individual for engaging in activity protected under this policy and interfering with rights or privileges granted under anti-discrimination laws. *Please be aware of scams – all official job postings and application procedures can be found exclusively on our careers page at https://recruiting.paylocity.com/recruiting/jobs/All/6acbc1c4-d421-4999-bfa3-8acff138c4ac/Infinity-Marketing-Solutions-Inc.

Responsibilities

This role drives strategic direction and measurable growth in website performance across client accounts by leading the development of advanced performance strategies based on Infinity’s Web Performance pillars. The Lead translates complex performance data into clear, actionable strategies, prioritized roadmaps, and long-term optimization plans while overseeing in-depth SEO and web performance initiatives.