The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our News sites.
Successful candidates will have proven success working with, and optimizing, multiple sites.

Primary Responsibilities:

• Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
• Continually audit and, working with the News SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
• Use SEO tools effectively to identify opportunities
• Monitor SEO performance against agreed upon KPIs
• Provide reports to demonstrate success of SEO strategies
• Collaborate with internal teams – Product, Editorial, etc. to improve effectiveness of SEO tactics
• Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Google

Basic Qualifications:

• 4+ years of experience within an SEO role
• Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools
• Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc
• Excellent verbal and written communication skills
• Ideally, experience with news SEO – Google News / Discover / Bing News
• Experience with App store / Google Play Store optimization a plus
• Ability to work collaboratively with cross-functional teams

Paramount / CBS boilerplate goes here
CBS Studios is one of the industry’s leading suppliers of programming with more than 70 series currently in production across broadcast and cable networks, streaming services and other emerging platforms.
The Studio’s expansive portfolio spans a diverse slate of commercially successful and critically acclaimed scripted programming, genre-defining franchises including the ever-growing “Star Trek” universe, award-winning late night and daytime talk shows, and an extensive library of iconic intellectual property.

• Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
• Continually audit and, working with the News SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
• Use SEO tools effectively to identify opportunities
• Monitor SEO performance against agreed upon KPIs
• Provide reports to demonstrate success of SEO strategies
• Collaborate with internal teams – Product, Editorial, etc. to improve effectiveness of SEO tactics
• Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Googl