Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We’re a “best of both worlds” kind of company. We’re big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
About the Role
We are looking for an experienced SEO & Content Strategist to lead AI-driven content development strategies that maximize organic visibility, user engagement, and conversions. In this role, you will harness the power of AI and data insights to create SEO-optimized content that resonates with global audiences, while ensuring technical excellence in line with the latest search engine algorithms.
This is a key role within the organization for someone with a deep understanding of SEO principles, AI-driven content optimization, and international market dynamics.

Key Responsibilities

• Develop and implement SEO content strategies leveraging AI tools to enhance search rankings and drive organic traffic growth.
• Conduct detailed keyword research, competitive analysis, and content audits to identify opportunities for optimization and growth.
• Collaborate with content creators, developers, and marketing teams to ensure all digital content adheres to SEO best practices.
• Utilize AI-powered tools for content generation and optimization, streamlining ideation, writing, and performance analysis.
• Optimize on-page and technical SEO elements, including meta tags, internal linking structures, and schema markup.
• Monitor SEO performance using analytics tools and provide insights to continuously improve organic search performance.
• Stay up-to-date on the latest SEO trends, search engine updates, and AI technologies to maintain a competitive advantage.
• Drive localization and multilingual SEO strategies, expanding content reach across international markets.

✏️ Qualifications

• Proven experience (3+ years) in SEO strategy and content optimization, with a strong focus on data-driven decision-making.
• Solid understanding of search engine algorithms, ranking factors, and technical SEO best practices.
• Experience with AI-driven content creation tools (e.g., ChatGPT, Jasper, SurferSEO) and SEO tools (e.g., Google Search Console, Ahrefs, SEMrush).
• Technical proficiency in structured data, Core Web Vitals, page speed optimization, and other advanced SEO techniques.
• Ability to analyze large datasets and translate insights into actionable SEO strategies.
• Experience working with international markets and managing multilingual SEO and localization efforts.

• Strong communication skills and the ability to work collaboratively with cross-functional teams.

  Location & Work Setup

This is a remote position with an opportunity to collaborate with our marketing teams in Prague and the UK. Candidates in Prague will have the option to work in-office part-time, but this is not a requirement.

• Next Steps

We aim to respond to all applicants within 3 days of receiving your application. If you’re available to start immediately, that will be a strong advantage.
This is an exciting opportunity for a technical SEO expert to play a central role in shaping our global content strategy. If you’re ready to use AI and SEO to make a meaningful impact, apply now!
Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.
Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We’ve noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon’s Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at grouponcareers.com

• Develop and implement SEO content strategies leveraging AI tools to enhance search rankings and drive organic traffic growth.
• Conduct detailed keyword research, competitive analysis, and content audits to identify opportunities for optimization and growth.
• Collaborate with content creators, developers, and marketing teams to ensure all digital content adheres to SEO best practices.
• Utilize AI-powered tools for content generation and optimization, streamlining ideation, writing, and performance analysis.
• Optimize on-page and technical SEO elements, including meta tags, internal linking structures, and schema markup.
• Monitor SEO performance using analytics tools and provide insights to continuously improve organic search performance.
• Stay up-to-date on the latest SEO trends, search engine updates, and AI technologies to maintain a competitive advantage.
• Drive localization and multilingual SEO strategies, expanding content reach across international markets