o Develop and implement comprehensive SEO strategies to enhance organic search rankings and website traffic.

• Perform keyword research, optimize website content, and manage metadata.
• Analyse performance metrics using tools like Google Analytics, SEMrush, or Ahrefs; provide actionable insights to improve results

· Proven experience (3+ years) in SEO, digital marketing, and email marketing, preferably within the PBSA industry or a similar field.

• Proficiency in SEO tools (e.g., Google Analytics, Moz, SEMrush, Ahrefs).
• Strong skills in using digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Ads).
• Knowledge of email marketing tools like Mailchimp, HubSpot, or ActiveCampaign.
• Adept at using CMS platforms, such as WordPress, and basic HTML.
• Strong analytical skills to measure performance metrics and derive actionable insights.
• Excellent communication skills, both written and verbal.
• Creative thinker with a results-oriented mindset and the ability to multitask effectively

StudentFM is seeking a talented and results-driven SEO & Digital Marketing Specialist to join our team. This role will focus on elevating the visibility and engagement of our brand through effective SEO strategies, digital marketing campaigns, and impactful email marketing initiatives. The ideal candidate will have a strong foundation in marketing paired with a creative mindset and analytical expertise to drive growth.
Key Responsibilities
· SEO Management:

o Develop and implement comprehensive SEO strategies to enhance organic search rankings and website traffic.

• Perform keyword research, optimize website content, and manage metadata.
• Analyse performance metrics using tools like Google Analytics, SEMrush, or Ahrefs; provide actionable insights to improve results.

· Digital Marketing Campaigns:

o Plan, execute, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.

• Develop compelling and targeted ad copy, creatives, and landing pages to increase lead generation and engagement rates.
• Monitor campaign performance, adjust strategies as needed, and deliver on KPIs.

· Email Marketing:

o Design and execute email marketing campaigns to nurture leads and engage current customers.

• Oversee email segmentation, A/B testing, and performance tracking to maximize open and click-through rates.
• Maintain and grow the customer email database in compliance with GDPR guidelines.

· Cross-Team Collaboration:

o Work closely with the sales, design, and content teams to align marketing initiatives with overall business objectives.

• Assist in developing branded marketing materials and ensure consistent messaging across all digital platforms.

· Reporting & Optimization:

o Prepare regular performance reports on all marketing activities with measurable outcomes and insights.

• Continuously identify marketing trends and opportunities for improvement.

Qualifications & Skills

· Proven experience (3+ years) in SEO, digital marketing, and email marketing, preferably within the PBSA industry or a similar field.

• Proficiency in SEO tools (e.g., Google Analytics, Moz, SEMrush, Ahrefs).
• Strong skills in using digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Ads).
• Knowledge of email marketing tools like Mailchimp, HubSpot, or ActiveCampaign.
• Adept at using CMS platforms, such as WordPress, and basic HTML.
• Strong analytical skills to measure performance metrics and derive actionable insights.
• Excellent communication skills, both written and verbal.
• Creative thinker with a results-oriented mindset and the ability to multitask effectively.

Desirable Qualifications

· Previous experience working in the PBSA (Purpose-Built Student Accommodation) industry or a related sector.

• Knowledge of GDPR compliance and email marketing best practices.
• Understanding of social media management tools (e.g., Hootsuite, Buffer) and content scheduling strategies.

Salary Range
The salary for this role is £32,000 per annum, dependent on experience and qualifications.
Job Type: Full-time
Pay: From £32,000.00 per year

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Ripponden, HX6 4DJ
Reference ID: SEO140