WHO WE ARE

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

POSITION SUMMARY

The SEO Director works with the online account team to provide research, implementation, campaign management, and reports on client campaigns. They plan and consult on and implement SEO best practice for a high-end corporate client base. Furthermore, they stay up to date on the latest search engine updates and apply knowledge and experience of marketing strategy and search engine marketing concepts. The SEO Director will also lead the SEO team.

PREFERRED REQUIREMENTS

• Minimum of 4-6 years of online marketing experience in a lead SEO role, preferably in an agency environment
• In-depth understanding of the search engine ranking process
• Basic knowledge of HTML, PHP, CSS, and web standards. ASP.NET knowledge is a plus
• Highly organized and ability to work in a dynamic, fast-paced environment
• Self-starter with ability to manage multiple projects and prioritize tasks
• Excellent communication skills, written and verbal
• Deep experience in keyword research
• Ability to work in a team and cross-team environment
• Proven track record of improving search rankings through application of SEO best practices
• Experience of writing and evaluating copy for SEO purposes
• Demonstrated knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)
• Ability to manage multiple SEO projects at one time
• Strong attention to detail, problem solving, and time management skills
• Knowledge of online marking metrics
• Strong analytical skills with demonstrated experience using analytics to identify issues and opportunities

KEY OBJECTIVES OF THE ROLE:

• Oversee internet marketing activities, focused on developing and executing search engine optimization strategies and performance analysis
• Manage campaign strategies for clients while working with management and team members

WHAT YOU’LL DO

• Planning and Management of Client Campaigns
• Provide strategic leadership to the SEO team in developing and implementing plan objectives
• Develop SEO goals based on the client’s goals and objectives
• Perform research to gain a better understanding of target audience, brand, category, and competitive landscape
• Keyword research to generate relevant keyword lists for new and existing programs
• Carry out full SEO audits as required with recommendations for programs including:
• URL structure
• Navigation Structure
• Canonicalization Issues
• Contextual links
• HTML & XML sitemaps
• Robots.text
• Title, Header, Image, Keyword, and Description Tags
• Social SEO recommendations
• Enhance on-page optimization of pages based on keyword research and program goals, as well as off-page tactics including article syndication with respect to domain authority enhancement
• Campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary
• Report on program status to Account Manager or client team
• Support Account team on client calls with technical campaign information
• Optimization
• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
• Suggest content improvements with a view to improving organic traction
• Keyword expansion, including target and/or negative keywords where applicable
• Analysis
• Monitor key metrics using analytics tools (e.g. Google Analytics) to assess opportunities and issues
• Industry Knowledge
• Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources
• Share knowledge of SEO practices into the business to assist in the development and recommendation of new SEO strategies
• Demonstrate knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)