SEO Director - Search & AI Discovery at Havas

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

0.0

Posted On

01 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEO, AI Discovery, Technical SEO, Content Strategy, Data Analytics, Search Strategy, Client Leadership, Project Management, Vertex AI, Google Cloud Platform, Structured Data, Entity Authority, Commercial Growth, Cross-disciplinary Collaboration, Measurement Frameworks

Industry

Advertising Services

Description

Agency : Havas Media Job Description : Lead the future of organic discovery at Havas — bringing together SEO, AI, content, data, technology and cross-disciplinary agency thinking to help brands become visible, trusted and chosen wherever people and AI systems search. #LI-MV1 Why this role exists Search is changing fast. People are no longer discovering brands only through Google results pages — they are asking AI assistants, searching social platforms, watching video, reading reviews, comparing products, validating claims through editorial sources and expecting connected digital experiences. At Havas, we are building a modern organic discovery capability that helps brands become visible, trusted and chosen across all of these moments. We are looking for an SEO Director — Search & AI Discovery to lead this evolution for our clients and our agency. This is a senior role for someone who loves SEO fundamentals, but is equally excited by where the discipline is going: AI Overviews, LLM visibility, Search Everywhere, entity authority, structured retrieval, social search coordination, decision-led content and commercial growth. What makes this opportunity different This is not a narrow SEO delivery role. It is an opportunity to shape a future-facing organic discovery product inside a highly integrated agency village. You will work cross-discipline every day with specialists across CSA, CX, analytics, data engineering, content, social, PR, ecommerce, media, strategy, UX and technology. You will have access to data engineers and analytics specialists to help define, build and evolve advanced measurement frameworks, dashboards and client-owned reporting solutions. You will be part of a team building our own AI-enabled tooling layer on top of Google Cloud Platform, using Vertex AI and related GCP capabilities to develop proprietary workflows, advanced analysis and smarter organic discovery tools. You will help define how brands show up not only in traditional search, but also in AI-generated answers, social search environments, video platforms, third-party editorial sources and high-intent decision journeys. You will be at the forefront of Havas’ organic discovery initiatives — shaping frameworks, products, methodologies and client-facing points of view that the agency will keep using and evolving. What you will lead Senior SEO, AI Discovery and organic experience strategy for priority clients. Commercial growth across existing clients, new opportunities, scopes, pitches and productised SEO/AIO services. AI visibility and AIO frameworks, including AI inclusion, LLM prompt coverage, citation share, brand accuracy, sentiment, grounding and answer quality. Search Everywhere strategy across Google, AI Overviews, ChatGPT, Gemini, Perplexity, TikTok, Instagram, YouTube, PR/editorial surfaces, review environments and client websites. Content and entity authority strategies, including decision assets, topical authority, proof points, semantic coverage, structured content and citation-worthy assets. Technical SEO and structured retrieval readiness, ensuring client sites are crawlable, indexable, parseable, fast, well-structured and useful for both people and machines. Measurement requirements in partnership with data engineers and analytics specialists, connecting organic discovery to brand demand, conversion, revenue and assisted commercial outcomes. Team mentoring, capability development, QA standards, playbooks, training and product innovation. Who you are A senior SEO leader with 7+ years’ experience and a strong grounding in technical SEO, content strategy, site architecture, measurement and client leadership. Commercially sharp — confident identifying growth opportunities, shaping scopes, supporting pitches and linking organic discovery to business outcomes. Curious about the future of search and already experimenting with AI Discovery, AI Overviews, LLM visibility, prompt testing, social search or emerging discovery behaviours. A strong collaborator who enjoys working across disciplines rather than operating in a silo. Comfortable leading clients, coaching teams and translating complexity into clear, practical action. Someone who wants to help build the next generation of SEO — not just maintain the current one. Why join Havas A genuinely integrated agency village with access to a broad mix of specialists and senior thinkers. The chance to help build a modern SEO/AIO product at a time when organic discovery is being redefined. Access to advanced data, analytics and engineering capability — including proprietary tooling development on Google Cloud Platform and Vertex AI. A role with real influence: shaping frameworks, client strategy, team capability, commercial growth and industry-facing thought leadership. A collaborative culture where cross-disciplinary thinking is encouraged and where SEO has a clear seat at the table in broader customer, content and business strategy conversations. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us. Please go to Consider me for Future Openings. About Us Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Creative Network At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Health Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.

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Responsibilities

Lead the organic discovery strategy for priority clients by integrating SEO, AI, content, and data analytics. Drive commercial growth through new business opportunities and the development of proprietary AI-enabled tooling and methodologies.