Job Description

Roles & Responsibilities

• Conduct in-depth keyword research to identify high-value search terms and optimize content accordingly.
• Analyze website performance using tools like Google Analytics to track traffic, user behavior, and conversion rates.
• Develop and implement on-page SEO strategies including meta tags, headers, and content optimization to enhance visibility.
• Collaborate with content creators to ensure alignment with SEO best practices, driving organic traffic growth.
• Monitor and report on SEO performance metrics, providing actionable insights to improve strategies.
• Stay up-to-date with industry trends, algorithm updates, and emerging SEO technologies to maintain a competitive edge.
• Perform technical SEO audits to identify and resolve issues like crawl errors, broken links, and site speed.
• Build and manage backlinks through outreach and relationship-building with relevant industry sites.
• Optimize local SEO strategies to enhance visibility for geographically relevant searches.

Desired Candidate Profile

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• 1-2 years of practical SEO experience, with a proven track record of successful campaigns.
• Certifications in Google Analytics and Google Ads, showcasing a commitment to ongoing learning.
• Experience in content management systems (CMS) like WordPress or HubSpot for seamless integration.
• Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz to conduct competitive analysis.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal, to collaborate with cross-functional teams.
• Detail-oriented mindset with a passion for staying organized in a fast-paced environment.
• Ability to adapt to changing SEO trends and algorithm updates quickly and effectively.
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