SEO & Generative Search Strategist at Orca Security UK Ltd

, , United States -

Full Time

Start Date

Immediate

Expiry Date

03 Mar, 26

Salary

0.0

Posted On

03 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEO, Content Strategy, Technical SEO, Link Building, Analytics, AEO, GEO, Google Search Console, GA4, WordPress, Ahrefs, Semrush, Communication, Autonomy, Data Analysis, Cloud Security

Industry

Computer and Network Security

Description

Big Ideas. Real People. At Orca, in the right environment and with the right team, talent has no boundaries. This team spirit, together with our drive to always aim high, has quickly earned us unicorn status and turned us into a global cloud security innovation leader. So if you’re ready to join an amazing team of people who inspire each other every day, now is the time to find your place in our pod. We’re looking for driven and talented people like you to join our Marketing team and our mission to change the future of cloud security. Ready to dive in and swim with our pod? Highlights: High-growth: Over the past six years, we’ve consistently achieved milestones that take other companies a decade or more. During this time, we’ve significantly grown our employee base, expanded our customer reach, and rapidly advanced our product capabilities. Disruptive innovation: Our founders saw that traditional security didn’t work for the cloud so they set out to carve a new path. We’re relentless pioneers who invented agentless technology and continue to be the most comprehensive and innovative cloud security company. Well-capitalized: With a valuation of $1.8 billion, Orca is a cybersecurity unicorn dominating the cloud security space. We’re backed by an impressive team of investors such as Capital G, ICONIQ, GGV, and SVCI, a syndicate of CISOs who invest their own money after conducting their due diligence. Respectful and transparent culture: Our executives pride themselves on being accessible to everyone and believe in sharing knowledge with the employees. Each employee has a place in shaping the future of our industry. About the Role: Orca Security is seeking a technical, forward-thinking SEO Strategist to help drive our organic growth engine. This is a hands-on role for a marketer who understands how Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity cite sources. You will work directly with the Director of Digital Experience to execute our organic strategy, ensuring our educational content is technically sound, highly visible, and optimized for the future of search. You will act as a key partner to our Product Marketing and Research teams, providing the SEO and AEO intelligence needed to shape our educational library and rapid-response content. Key Responsibilities: Educational Content Strategy & Optimization: Content Collaboration: Collaborate with Product Marketing to refine the roadmap for our educational content library, ensuring topics align with high-intent search queries and user needs. Brief Creation: Develop data-driven content briefs based on SEO/AEO research to guide PMM writers, focusing on answering complex cloud security questions thoroughly. Optimization: Review and optimize final content drafts for keyword density, readability, and "answer engine" formatting (AEO) before publication. Intent-Driven Strategy: Move beyond simple keywords to target "User Intent," optimizing content for "Zero-Click" searches and featured snippets. Rapid Response Support: Breach/CVE Optimization: Partner with the Research and PMM teams during major security events (e.g., new CVEs) to ensure rapid-response blogs are fully optimized for immediate indexability and AI citation. Real-Time Indexing: Manage the submission of urgent content to search consoles to capture real-time traffic spikes. Technical SEO & Auditing: Audit & Validate: Execute monthly technical SEO audits (Core Web Vitals, crawl errors, indexability) and present findings/solutions to the Director for validation. Agency Handoff: Once validated, prepare clear technical tickets for our web development agency to implement fixes. Tactical Execution (Link Building & Authority): Hands-On Link Building: Execute high-quality, white-hat link-building campaigns to increase domain authority (replacing the need for an external vendor). Competitor Monitoring: Monitor backlink profiles and competitor movement using Ahrefs or Semrush to identify new outreach opportunities. Reporting & Analytics: Dashboard Ownership: Build and maintain performance dashboards (e.g., Looker Studio, GA4) to track organic traffic, keyword rankings, and conversion/pipeline contribution. AI Share of Voice: Establish benchmarks and reporting for Orca’s visibility in LLM answers (ChatGPT, Perplexity) compared to key competitors. Performance Insights: Analyze monthly data to identify winning tactics or decaying content, providing clear, actionable recommendations to the Director and Content teams. Qualifications: Experience: 3+ years of hands-on SEO experience, with a proven track record in B2B SaaS or Cybersecurity. Technical Stack: Required: Strong proficiency in Ahrefs or Semrush (Ahrefs experience preferred). Proficiency: WordPress (Gutenberg editor), Google Search Console, and GA4. Next-Gen Skill Set: Demonstrated understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). You know how to optimize content for LLMs, not just Google spiders. Communication: Exceptional written and verbal English. You must be able to synthesize complex search data into clear recommendations for PMM and Research teams. Autonomy: Ability to work as a "team of two" with the Director, comfortable handling both high-level research and gritty execution tasks (like link outreach). Bonus Points (Nice to Have): Experience with AI/LLM visibility dashboards or prompt monitoring tools. Basic knowledge of HTML/CSS for minor on-page tweaks. **Orca Security is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

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Responsibilities

The SEO & Generative Search Strategist will drive organic growth by optimizing educational content and collaborating with various teams. Key tasks include content strategy, technical SEO audits, and link-building campaigns.