SEO/GEO Lead at Rentsync

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

24 Jun, 26

Salary

115000.0

Posted On

27 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Seo, Geo, Organic Search, Ai Search, Technical Seo, Content Optimization, Keyword Research, Backlink Analysis, Competitor Analysis, Site Structure, Indexing, Crawlability, Automation, Performance Tracking, Cross-Functional Partnership, English

Industry

Software Development

Description

About the Role: We're looking for a hands-on SEO/GEO operator to own organic and AI search from analysis through execution. This is not simply a strategy or advisory role — you identify opportunities and lead their implementation through hands-on execution and delegation. The ideal candidate is motivated by genuine ownership and the autonomy to act decisively on it. If this opportunity sounds like a great fit, we'd love to speak with you. Duties & Responsibilities: Audit & Opportunity Identification Analyze site performance across SEO and AI search (GEO): technical issues, content gaps, high/low-performing pages, and backlink opportunities Conduct competitor analysis and identify traffic gaps Prioritize actions by impact Execution Implement on-page improvements directly or guide others through it: metadata, internal linking, content updates Make technical fixes or drive them through engineering Improve site structure, templates, and taxonomy AI & Automation Build or leverage AI workflows to automate keyword research, gap analysis, and content optimization at scale Improve the efficiency and scalability of SEO operations Performance Tracking Set up and manage SEO/GEO monitoring tools Track rankings, traffic, indexing, and performance Report on shipped work and measurable impact Cross-Functional Duties Partner with product and engineering to scope and ship SEO initiatives Support marketing on content strategy Essential Skills & Qualifications: 5+ years of hands-on SEO/GEO experience with proven, measurable traffic impact Strong technical SEO expertise in improving site structure, indexing, crawlability, duplication. Proven examples of executing SEO changes, either hands-on in a CMS or by leading others through implementation Ability to conduct keyword research, backlink analysis, and competitor benchmarking Work cross-functionally with product and engineers to deliver SEO initiatives Skilled at using AI tools to scale SEO workflows Have built automations, scripts, or agents Fluent in English Legally entitled to work in Canada Additional Preferred Qualifications: Basic coding ability (HTML, CSS, JS; Python a plus) is an asset, not a requirement Familiarity with AI search, LLM-driven discovery, and MCP Able to work 2 days per week in one of Rentsync's regional offices (Toronto, St. Catharines or Montreal)

Responsibilities

The role involves owning organic and AI search from analysis through execution, requiring hands-on implementation of identified opportunities rather than just strategy or advisory work. Key duties include auditing site performance, implementing on-page and technical fixes, building AI workflows for optimization, and tracking performance metrics.