REQUIRED SKILLS

• Minimum of 6 years SEO marketing, Google ads, and content writing preferred.
• Strong writing skills: Impeccable spelling and grammar.
• Comprehensive knowledge of SEO.

EDUCATION

• College degree preferred in Writing, Marketing, Journalism, Communications, or English.

• Leverages search engine optimization techniques including keyword ranking, link-building, tagging, or indexing.
• Analyzes and modifies website content, on-page elements, or meta-tags with the goal of increasing search engine ranking, click-throughs, or conversions.
• Responsible to help grow SEO with content for optimization meant to increase traffic and engagement.
• Conducts key word research and curates’ content with the marketing team based on keywords to drive traffic and generate sales.
• Plans and implements search engine optimization campaigns.
• Troubleshoots and resolves SEO performance issues.
• Plans and produces content according to the website’s audience and aligns with the marketing or other organizational goals.
• Ensures that information produced is relevant to the website’s audience and aligns with the marketing or other organizational goals.
• Develops internal and external communications and marketing material by writing, editing, and preparing press releases, promotional materials, articles, emails, web content, newsletters, and other key marketing documents for the company.
• Develops email marketing content that is creative, engaging, and interesting to the target audience.
• Supports day-to-day operations of media and social media, including maintaining media databases, managing the social media content, postings and engagement tactics, and drafting materials.
• Analyzes current product documentation to determine usability and make improvements as indicated.
• Monitors, reviews, and reports on website traffic.
• Handle and manage requests for new content and web pages.
• Add new content directly to the website through the content management system (CMS)