At boohooMAN, we’re redefining menswear with bold style, fearless innovation, and a fresh take on fashion that sets us apart from the rest.
With a focus on streetwear, tracksuits & going-out-gear, product is everything to us and we don’t do anything substandard, not now, not ever!
We pay attention to detail and we keep our products on-point to ensure our customers ‘fits are consistently on lock. We’re constantly responding and reacting to stay ahead of the game and deliver you the best in fashion 24/7.

THE ROLE

We have an exciting opportunity for a proactive and motivated SEO Manager to join our team.
Reporting into the Head of Digital and Customer Marketing, you will be responsible for supporting our onsite & technical SEO strategy, supporting key projects, reporting & new initiatives to help us drive efficiency and growth.
This role would suit a hands-on individual who is interested in fashion & passionate about SEO, looking to develop their career in a fast-paced and growing business where we have extensive capability to make changes.
You’ll be our dedicated SEO specialist working as part of the wider digital team, onsite in Manchester.
We are looking for someone with technical expertise rather than the content side of SEO so you must have a passion for the numbers and reporting.

WHAT YOU’LL BE DOING

• Delivery of the SEO strategy and outlook.
• Ensure the website remains SEO optimised from a technical and content standpoint.
• Manage the team & task flow across all SEO touchpoints, with an increased focused on the technical side.
• Support the wider business, including ecommerce, VM and product teams for search insight, market demand and SEO recommendations.
• Feed into marketing campaigns from an SEO perspective.
• Use Google Analytics, SEMrush, Search Console, and similar tools to spot SEO trends, issues, and opportunities.
• Provide detailed analysis on any changes that impact SEO traffic and revenue.
• Ensure SEO activities align with business objectives and follow a revenue-first approach.
• Work closely with the translation team to ensure we deliver quality content for international expansion.
• Drive the SEO A/B testing plan with the tech & UX team to ensure we validate opportunities.
• Conduct extensive keyword research and gap analysis to ensure maximum product and landing page coverage.
• Increase ranking and traffic from SEO on key product categories and markets, including a focus on driving traffic from products in free Shopping listings
• Ensure Digital PR campaign effectiveness and adjust as necessary.
• Lead for SEO on offsite SEO campaigns in target markets.
• Working with the Head of SEO to ensure SEO aligns with all digital channels for optimum results.