We’re currently looking for our future SEO Manager for the Lab Product and Services (LPS) division. This position can be held remotely in France or in Germany.
As an SEO Manager, you will be responsible for planning, implementing, and optimizing SEO strategies. Your ultimate aim is to drive lead generation and eCommerce sales through enhanced search engine rankings. As part of our innovative digital team, you will take ownership of the SEO channel and work closely with other teams in Marketing, Product Management, and IT to deliver results.
You’ll also shape how our content is structured and tagged to increase visibility through both traditional search engines and AI-powered discovery tools.

• Maximize the business value from SEO
• Work with Marketing and Product Management to develop a strategic SEO roadmap for the LPS division.
• Define goals and KPIs for all SEO activities.
• Regularly monitor and analyze SEO performance and adjust the relevant keyword portfolio using tools like the Google Suite, web crawlers, and enterprise-level SEO tools
• Review and make proposals for the optimization of new content and web pages in terms of SEO strategy
• Collaborate with Product Management and copywriters, optimize existing content to reach our SEO goals
• Develop and apply structured data (schema.org) to improve visibility in AI-powered search experiences (ex: Google SGE, Chat GPT plugins)
• Ensure all content is tagged and categorized appropriately to feed generative AI systems and voice search
• Develop robust link-building strategies and manage the execution of these initiatives effectively
• Work with IT teams to ensure technical SEO standards are met and optimized
• Collaborate on the development of AI-readable content format (ex: FAQ rich content, zero-click results, structured meta-data)
• Create dashboards and reports to support our data-driven approach to decision-making
• Educate internal teams about SEO, organize training, and support the team with SEO-related questions
• Keep the organization informed of major AI-related changes to search algorithms and user behavior