WHO WE ARE LOOKING FOR

We are seeking a highly strategic and results-oriented SEO/PR Specialist with expertise in technical SEO, reputation management, and content syndication. This role is critical in enhancing search engine visibility, managing reputational risks, and amplifying podcast and thought leadership content across platforms.
The ideal candidate has a strong track record in SEO, digital PR, and content marketing, with the ability to blend data-driven insights with storytelling to craft and execute impactful strategies. The selected candidate must have a deep understanding of Google News optimization, structured data, and search engine reputation management techniques to push down negative search results while boosting the presence of the founder and clients.
This is a hands-on, execution-focused role, requiring both technical SEO expertise and strategic PR acumen to drive meaningful results.

EXPERIENCE AND QUALIFICATIONS

• Minimum of three years of hands-on experience in SEO, digital PR, and reputation management.
• Proven track record of increasing search rankings, managing reputation risks, and optimizing content for search engines.
• Strong expertise in Google News, Google Discover, and Podcast SEO.
• Experience with Google Publisher Center, content indexing, and structured data implementation.
• Technical SEO proficiency, including schema markup, metadata, Core Web Vitals, and site architecture.

SKILLS AND TOOLS

• SEO and Analytics: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog.
• Content Optimization: Experience with Google Publisher Center, podcast SEO, and structured data for visibility.
• Backlink Strategy: Experience securing high-quality backlinks from authoritative sources.
• PR Strategy: Understanding of digital PR, content placement, and media outreach for credibility and ranking improvements.

SOFT SKILLS

• Exceptional organizational and project management skills.
• Strong written and verbal communication, with the ability to convey complex SEO insights clearly.
• Ability to work independently while collaborating with creative and PR teams.
• Detail-oriented and results-driven mindset, focused on measurable outcomes.

ADDRESSING PAST PERFORMANCE ISSUES AND ENSURING SUCCESS

This job description has been refined to prevent issues encountered with previous SEO consultants, ensuring that:

• Reputation management is a primary focus, with clear KPIs to push down negative search results.
• Technical SEO execution is measurable and accountable, eliminating past failures in schema markup and metadata optimization.
• Google News and Podcast SEO expertise is required, ensuring a specialist with direct experience in Google Publisher Center requirements.
• Weekly reporting is mandatory, preventing poor communication and vague performance updates.
• Backlink strategies and PR integration are explicitly defined, ensuring reputation-building and content syndication efforts are prioritized.

This description establishes clear deliverables, measurable KPIs, and a structured strategy to ensure accountability and execution quality.
Candidates must demonstrate a proven track record of achieving measurable SEO and PR results, particularly in reputation management, technical SEO execution, and content visibility.