OVERVIEW

We are seeking a data-driven SEO Specialist to elevate organic visibility and sustainable growth across our multi-market websites (UK, DE, FR, US). This full-time, office-based role in central Edinburgh (Mon–Fri, 9:00am–5:30pm) focuses on end-to-end SEO execution, from technical foundations and content optimisation to performance analysis and forecasting. You will collaborate cross-functionally to ensure our sites are crawlable, fast, and search-intent aligned, while staying ahead of algorithm updates and AI-driven search changes.

ESSENTIAL REQUIREMENTS

• 2+ years of hands-on SEO experience delivering measurable organic growth across technical and content workstreams.
• Strong technical SEO knowledge, including crawling/indexation, structured data, CWV, and log-file or crawl analysis tools.
• Proficiency with keyword research, intent clustering, and content optimisation that drives rankings and conversions.
• Experience using Google Search Console and Google Analytics for analysis and reporting.
• Ability to translate findings into clear actions, prioritise by impact, and communicate effectively with technical and non-technical stakeholders.
• Excellent attention to detail and ownership mindset in a fast-paced environment.
• Awareness of AI-driven search trends and automation for SEO workflows
• Familiarity with Shopify theme structure and SEO-relevant settings (e.g., URL patterns, collections, product templates, structured data).

• Own the SEO roadmap for multiple locales, aligning objectives with commercial targets and market nuances without duplicating channel work owned by other teams.
• Implement on-page optimisation at scale, including metadata, headings, schema markup, and internal link improvements based on intent mapping and priority pages.
• Plan and brief high-impact, search-led content with clear keyword strategies
• Lead off-page initiatives responsibly (digital PR opportunities, link reclamation, brand mentions) and maintain a healthy backlink profile.
• Set up and maintain SEO tracking and dashboards, leveraging Google Analytics and Search Console to monitor visibility, clicks, CTR, and conversions.
• Analyse performance, identify issues and opportunities, and deliver clear monthly reports with insights, actions, and forecasts.
• Proactively track algorithm updates, evolving SERP features, and AI-overviews; test and iterate strategies to mitigate risks and capture new opportunities.
• Establish and enforce SEO hygiene processes (redirect management, canonicalisation, indexation rules, multilingual tags) to prevent regressions during site changes.