Coast2coast First Aid & Aquatics Inc. is an award winning and a leader in Safety, First Aid and CPR training, servicing nearly 50,000 people and over 2000+ companies every year,, in 23 cities across the country. We are looking for a highly experienced SEO Specialist who can drive organic growth, increase search rankings, and enhance our digital presence to generate more student registrations.
If you have a minimum of 5 years of experience in SEO, a deep understanding of ranking algorithms, and proven success in optimizing websites for lead generation and conversions, we want to hear from you!
We already have great rankings across many cities and many keywords, which is thanks to our successful in-house SEO Strategy. Now, we need someone to help take us to the absolute number 1 across the board —a strategic thinker who can add new elements to our marketing strategy beyond what we’re already excelling at.
If you have a proven track record of delivering successful campaigns for past employers or clients, and the ability to bring something new, creative, and impactful to the table, we want to hear from you!

ROLE OVERVIEW

As an SEO Specialist, you will be responsible for developing and executing a comprehensive SEO strategy to improve organic traffic, boost keyword rankings, and enhance our website’s performance. You will work closely with our marketing team, content creators, and web developers to ensure SEO best practices are implemented across all digital channels.

KEY RESPONSIBILITIES

✔ Get Backlinks of high-quality, from high authority sites. It’s extremely important for our company to continue finding high quality backlinks to help increate the authority of our website.
✔ Develop and implement SEO strategies to improve organic search visibility and increase leads.
✔ Conduct keyword research to identify high-impact search terms and optimize website content accordingly.
✔ Optimize on-page SEO, including metadata, internal linking, and content structuring.
✔ Oversee technical SEO, ensuring site speed, mobile-friendliness, and structured data compliance.
✔ Manage backlink strategies, including link-building outreach, competitor analysis, and partnerships.
✔ Track, analyze, and report SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush.
✔ Collaborate with content creators to develop SEO-optimized blog posts, landing pages, and course descriptions.
✔ Stay up-to-date with Google algorithm updates and adjust strategies accordingly.
✔ Conduct competitor analysis to identify gaps and opportunities for improvement.
✔ Work on local SEO strategies to increase visibility in specific geographic areas (Google My Business, local citations).