QUALIFICATIONS :

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Proven experience (5+ years) in SEO, preferably in an agency or fast-paced environment.
• Strong knowledge of on-page, off-page, and technical SEO.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog).
• Familiarity with CMS platforms (e.g., WordPress, Shopify) and basic HTML/CSS knowledge.
• Excellent analytical, organizational, and communication skills.
• Ability to work independently and as part of a collaborative team

PREFERRED SKILLS

• Experience with local SEO and Google Business Profile optimization.
• Understanding of content marketing and its role in SEO
• Knowledge of paid search (PPC) and how it integrates with SEO strategy.

ABOUT THE ROLE :

We are seeking a highly motivated SEO Specialist to join our marketing team. The ideal candidate will have a strong understanding of search engine optimization best practices, keyword research, on-page and off-page strategies, and technical SEO. You will be responsible for improving our organic search visibility, driving qualified traffic, and supporting overall business growth.

KEY RESPONSIBILITIES :

• Conduct keyword research and competitor analysis to identify opportunities for organic growth.
• Optimize website content, landing pages, and metadata for targeted keywords.
• Perform technical SEO audits and recommend improvements to site architecture, crawlability, and indexing.
• Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Develop and execute link-building strategies to improve domain authority.
• Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated across all initiatives.
• Stay updated on search engine algorithm changes and industry trends.
• Create regular SEO reports highlighting performance, insights, and recommendations.