SEO Specialist at Gentoo Media

Belgrade, Central Serbia, Serbia -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Keyword Research, On-page SEO Audits, Content Optimization, Internal Linking, Performance Monitoring, Google Analytics, Google Search Console, Ahrefs, SEMrush, Technical SEO Checks, Link-building Coordination, Prompt Engineering, Generative AI Tools, HTML, WordPress, Data Analysis

Industry

Internet Publishing

Description

Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee. IMPORTANT: in order to be considered for this opportunity, please submit your updated CV in English. The role The SEO Specialist is a tactical and hands-on role, forming the foundation of the SEO team. This individual is responsible for executing the day-to-day SEO activities that directly impact organic visibility and traffic across specific websites or sections of a larger affiliate network. The role focuses on implementing the SEO strategy, conducting keyword research, optimizing content, performing audits, coordinating with link-building agencies and working on other link-building and digital PR activities and analyzing performance to ensure all content and technical elements are search-engine ready. What you'll be doing Conduct in-depth keyword research to identify new content opportunities and optimize existing pages for targeted queries. Perform regular on-page SEO audits and implement updates to meta titles, descriptions, header tags, image alt text, content structure, and internal linking. Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush. Collaborate with content teams and give directives to ensure SEO best practices are embedded in new articles, reviews, and pages. Assist with technical SEO checks, including identifying and resolving crawl errors, broken links, duplicate content, and page speed issues. Track keyword rankings and prepare regular reports on SEO performance for assigned websites or verticals. Support outreach and link-building efforts by identifying potential opportunities and coordinating with relevant teams. Stay updated on the latest SEO trends, algorithm updates, and industry best practices. Who we're looking for Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred. Certifications in SEO or digital marketing (e.g., Google Analytics, HubSpot, Moz, SEMrush Academy) are a plus. 1–3 years of hands-on SEO experience, ideally in an affiliate or content-driven environment. Familiarity with optimizing large volumes of content or managing SEO across multiple websites. Experience working in performance-focused teams where organic traffic is a primary KPI. iGaming or similarly regulated industry experience is advantageous. Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, and keyword tracking tools. Competence with Google Search Console, Google Analytics (GA4), and basic Excel/Sheets for reporting. Working knowledge of HTML and experience with CMS platforms (e.g., WordPress, Drupal, or custom systems). Understanding of on-page, technical, and off-page SEO fundamentals. AI Proficiency & Automation: Proven expertise in advanced prompt engineering and using generative AI tools to enhance technical SEO practices, particularly in automating audits, optimizing for entity recognition, and streamlining data analysis for faster strategy execution. Strong analytical skills with the ability to interpret complex data and translate it into actionable insights. Attention to detail and accuracy when managing content, links, and website cluster structures. Self-motivated and capable of managing tasks independently within deadlines. Good organizational and time management skills to handle multiple priorities. Eagerness to learn and stay updated in the fast-moving SEO landscape. Familiarity with iGaming terminology such as “free spins,” “no deposit bonus,” “cashback,” and “wagering requirements.” Understanding of different iGaming verticals (e.g., casino, sportsbook, poker, bingo) and how SEO varies across them. Awareness of compliance standards and restrictions when optimizing content for regulated markets. What we're offering At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment. Here’s what you can look forward to as part of the team in Serbia: Hybrid work model - flexibility to split time between home and office Daily office lunches with varied menus to suit all dietary preferences 25 days of vacation to rest and recharge Birthday Leave - a day off to celebrate your special day “Me Time” Day - a day dedicated to your wellbeing Annual Volunteer Day - support a cause that matters to you 100% paid maternity leave Career progression pathways and ongoing support Free access to Udemy learning platform Annual €400 wellbeing benefit Monthly €35 home office allowance Flexible morning start - begin your day anytime between 8:00 and 9:30 AM Private health insurance - including dental and physical therapy Anniversary rewards at 3, 5, and 10 years Team building budget A vibrant culture with regular events, social gatherings, and team celebrations Get more out of Gentoo Media: https://www.gentoomedia.com/ At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We’ll be happy to support you. Join our team and be part of something unique while being your true self 🐧

Responsibilities

The SEO Specialist is responsible for executing daily SEO activities, including keyword research, on-page optimization, and technical checks to boost organic visibility and traffic across affiliate network websites. This involves implementing the SEO strategy, coordinating link-building efforts, and analyzing performance data to ensure search-engine readiness.