WHO ARE HEIDI?

Heidi is on a mission to half the time it takes to deliver world class care.
We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world.
Today, we have a suite of tools that modernize documentation. Tomorrow, we’ll equip every healthcare org with AI assistants that undo the tediums of clinical & non clinical work
Our team is a potent mosaic of sage, accomplished leaders & brilliant polymaths hungry to prove it. We achieve in 6 months what it takes our competitors 4 years to do.
We’ve raised our $10M Series A led by Australia’s largest VC firm, Blackbird Ventures and in the midst of our next raise, with an ambitious global go-to-market strategy starting with the US & UK.
We’re hiring a SEO Specialist who’s ready to make waves in the AI healthtech space. You’ll be managing digital ad spend like it’s your own money—testing, tweaking, and optimizing campaigns to drive rapid growth globally.
Working closely with our VP, GTM and the founders, you’ll be our 1st SEO specialist in the team and will have a great opportunity to build something 0 to 1.

• Template engine management: Own and scale our template library as a key growth engine. Research, categorise and optimise templates to maximise discovery and adoption. Drive the roadmap for template expansion and performance.
• Content and conversion management: Create high-impact content focussed on driving sign ups. Write compelling meta titles, descriptions and page content that converts search traffic into users. Balance quick wins with strategic long-term content.
• Performance tracking: Monitor and analyse organic search performance across template library and content. Use data to identify winning patterns, problem areas and growth opportunities to inform strategy and execution.
• Optimisation program: Drive systematic improvement of organic landing pages through testing and iteration. Optimise user journey from search to template to sign up.
• Growth experimentation: Test new content types, template categories and conversion tactics, including competitor comparison content, change management guides, compliance explainers and more.