COMPANY PROFILE:

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!

POSITION OVERVIEW:

LawDepot is currently expanding and looking to recruit a Content Marketing Writer in Edmonton, Alberta. Working with the Content Team, you will be responsible for producing high quality content that drives organic traffic, engages users, and converts leads through compelling website and email experiences. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid work schedule.

KNOWLEDGE AND SKILL REQUIREMENTS:

• Post-secondary education in Marketing, Communications, English, Journalism or other relevant fields
• Established portfolio showcasing previous examples of landing page content, UX copy, promotional emails, project plans, marketing copy, blog posts etc.
• Advanced written and verbal communication skills
• Excellent attention to detail
• Ability to research and learn legal topics, think creatively, solve problems, and take initiative
• Great time management and organizational skills
• Ability to work both independently and as part of a team
• Comfortable using AI to assist in drafting and editing copy
• Ability to utilize content management systems to publish content
• Experience with analyzing and tracking performance of written copy
• Knowledge in search engine optimization (SEO), keyword research, and user intent is an asset
• Experience using Semrush, Google Analytics, Google Search Console is an asset
• Knowledge in UX writing and email writing is an asset
• Basic skill in HTML is an asset
• Second language (French, German or Spanish) is an asset

• Write SEO-friendly landing page copy and metadata for product pages to improve search visibility and drive organic search results
• Conduct keyword and competitor research to guide content strategy and enhance search performance
• Create clear, user focused content such as CTAs, modals, and user flow messaging to support a seamless UX
• Utilize our content management system (CMS) to publish and update website content
• Develop persuasive, conversion-driven copy for landing pages, emails, and in-product messaging
• Partner with cross-functional teams to write content that supports a wide range of product initiatives
• Analyze internal reports to identify high ROI organic search opportunities
• Craft promotional email content and test variations to improve open rates, conversions, and engagement metrics
• Build targeted email segments and campaigns using an email management system (Mautic)
• Monitor and analyze performance data from email campaigns and landing page updates
• Participate in content ideation and brainstorming sessions to drive product initiatives