SEO Specialist at Lytegen

Chandigarh, Chandigarh, India -

Full Time

Start Date

Immediate

Expiry Date

20 May, 26

Salary

0.0

Posted On

19 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Keyword Research, On-Page SEO, Local SEO, Technical SEO, Generative Engine Optimization, Schema Markup, Data Analytics, Semrush, Ahrefs, SurferSEO, Screaming Frog, GA4, Search Console, Lead Generation, English Communication

Industry

Professional Services

Description

Job Description: SEO Specialist (with GEO Focus) Position: SEO Specialist Company: Lytegen (lytegen.com) Location: Mohali On-site Working Hours: Monday to Saturday 6:30 AM – 3:30 PM (IST) Market Focus: United States (Residential Solar) About Lytegen Lytegen is a leading solar sales and installation company based in Sacramento, California. We handle the entire solar journey for US homeowners. As we scale, we need a high-performing SEO Specialist who can dominate traditional organic rankings while simultaneously preparing our brand for the next era of AI-driven search (Generative Engine Optimization). The Role Your primary mission is to drive high-quality homeowner leads through traditional organic search. You will own the SEO roadmap, focusing on "buy intent" keywords and localized search dominance. Additionally, you will be responsible for ensuring Lytegen's content is optimized for GEO making our brand a preferred citation in AI summaries (Google AI Overviews, Perplexity, and ChatGPT). Key Responsibilities 1. Core SEO Strategy (Primary Focus) ● Keyword Research & Mapping: Use Semrush and Ahrefs to identify high-intent keywords (e.g., "best solar companies in California," "solar panel cost Sacramento"). ● On-Page & SurferSEO: Audit and optimize existing content using SurferSEO. Ensure pages meet high NLP (Natural Language Processing) scores to satisfy both Google's algorithm and users. ● Local SEO Dominance: Manage Semrush Local to ensure Lytegen appears in the "Local Pack" for target US cities. Maintain absolute NAP (Name, Address, Phone) consistency. ● Technical SEO: Conduct audits via Screaming Frog. Fix crawl errors, optimize site speed (Core Web Vitals), and ensure mobile-first performance. 2. Generative Engine Optimization (GEO) ● Citation Strategy: Structure content to be "AI-ready." Use direct, authoritative answers and bulleted summaries that AI models can easily extract and cite. ● Entity & Schema Markup: Implement advanced Schema (LocalBusiness, FAQ, Review) to help AI engines understand Lytegen as a trusted entity. 3. Execution & Reporting ● Content Collaboration: Work with writers to ensure articles answer homeowner questions directly, capturing "featured snippets" and AI summaries. ● Data Analytics: Track performance through GA4 and Search Console, focusing on lead volume and organic ROI. Requirements ● Experience: 5+ years of proven SEO experience, specifically targeting the USA market. ● Mandatory Tool Proficiency: Expert-level knowledge of Semrush and SurferSEO. ● GEO Knowledge: A strong understanding of how Generative AI (SGE, ChatGPT) impacts search and how to optimize for citations. ● Lead Gen Background: Prior experience in high-ticket industries like Solar, Real Estate, or Home Services. ● Communication: Non-negotiable excellence in written and verbal English. ● Analytical Mindset: Ability to turn complex data into a prioritized SEO action plan. Why Join Lytegen? ● High-Impact Role: Directly influence the growth of a leading renewable energy brand. ● Future-Proofing: Gain experience in the evolving landscape of GEO and AI search. ● Performance-Driven: Join a culture that rewards results and data-backed innovation.

Responsibilities

The primary mission is to drive high-quality homeowner leads through traditional organic search by owning the SEO roadmap, focusing on buy-intent keywords and localized search dominance. The specialist will also ensure content is optimized for Generative Engine Optimization (GEO) to secure brand citations in AI summaries.