SEO Specialist at Max Mara Fashion Group

Reggio Emilia, Emilia-Romagna, Italy -

Full Time

Start Date

Immediate

Expiry Date

28 Sep, 26

Salary

0.0

Posted On

30 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Search Engine Optimization, Technical SEO, Keyword Research, Link Building, Crawling Tools, Competitor Analysis, On-page Optimization, Server Log Analysis, E-commerce SEO, Technical Documentation

Industry

Retail Apparel and Fashion

Description

Job Description The SEO Specialist is responsible for monitoring and overseeing search engine optimization projects for all Group Brands. The core responsibilities of the role are: 1) guaranteeing that positioning is appropriate to Brand objectives. 2) Contributing to optimization interventions by analyzing different scenarios and producing technical documentation consistent with the idea of Brand development. Qualifications 1.01 Guarantees the correct positioning of e-commerce projects through analysis of SEO scenarios (incoming links, competitors, technical problems of a site, server logs, etc. 1.02 Assigns priority to optimization interventions deemed necessary and produces technical documentation, to in order to achieve the Brand's objectives 1.03 Collects the necessary information from the main sites of interest, through its ability to use the appropriate crawling tools 1.04 Takes care of the production and dissemination of documentation relating to the keywords to be monitored and SEO best practices to be followed, so that all the offices involved (copy team, store management...) are aligned; 1.05 Maintains constant and in-depth knowledge of inbound link acquisition techniques and strategies, technologies and specific programming languages area 1.07Promotes the development of Role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities 1.08 Promotes the. development of Role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one's Responsibilities 1.08 Promotes, adopts, develops the use of digital technologies within one's function in relation both in the management of the process and in relations with internal and external interlocutors involved in the business> 1.09 Supervises product descriptions and on-page texts of the landing pages in order to improve the indexing of the site's contents based on brand keywords; 1.10 Coordinates external partners and suppliers to support the brand in the management of complex projects (site refactoring, link building investments);

Responsibilities

The SEO Specialist oversees search engine optimization projects across all Group Brands to ensure appropriate positioning and brand development. This includes analyzing SEO scenarios, producing technical documentation, and coordinating with external partners for complex projects.