ABOUT US

Northwest Lien is a small, family-owned business with over 25 years of experience supporting contractors across Washington and Oregon. We help construction businesses get paid through a rock-solid platform delivered with genuine, people-first service.
We’ve collected over $250 million for our clients, and with recent expansion into California, we’re preparing for more growth. As people discover services through AI tools, voice search, and video platforms, we’re bringing our digital marketing in-house—and hiring an SEO Specialist to help lead the way.

POSITION OVERVIEW

As our SEO Specialist, you’ll:

• Double down on traditional SEO, boosting our visibility on Google and other major search engines.
• Explore emerging discovery channels—like AI, voice, and video as we grow.

This role blends trusted SEO tactics with forward-looking techniques to fuel both performance and innovation.

QUALIFICATIONS & SKILLS

• Experience: Minimum 5 years in SEO or digital marketing, with solid organic performance results. SEM experience is a plus.
• SEO Tools Proficiency: Advanced knowledge of platforms like Google Analytics, Search Console, SEMrush, Ahrefs and Moz
• Technical SEO Expertise: Fluent in HTML, CSS, site architecture, and on-page optimization.
• Analytical & Strategic: Able to transform data into meaningful strategy.
• AI Tool Proficiency: Skilled in using AI-powered tools to enhance efficiency and insight.
• Content & Link Strategy: Proven experience writing SEO-optimized content and executing backlink campaigns.
• Collaborative Communicator: Comfortable translating SEO strategy across teams in a clear, approachable way.

• On-Page Optimization: Enhance meta tags, header structure, internal links, and readability for pages and blog posts.
• Content Creation & Strategy: Write and optimize SEO-friendly blog posts and site content aligned with keyword strategy and user intent.
• Link Building & Authority Growth: Lead outreach and internal linking campaigns to boost domain authority.
• AI-Powered Efficiency: Use AI tools for keyword research, audits, and technical insights— a savvy strategy wins the day.
• Stay Ahead of Trends: Track algorithm updates and emerging search trends—especially AI-fueled, voice, and video discovery—and adapt quickly.
• Performance Tracking & Reporting: Monitor metrics like organic traffic and rankings using tools like Google Analytics, Search Console, SEMrush, etc.